Job Description Summary : We are looking for a candidate who is not afraid to think differently to transform the performance of our global demand generation campaigns and grow IFS’ Industrial AI market. You will be responsible for devising and executing multi-channel demand gen programs, optimizing channel mix, managing tactics, audience segmentation and performance. This role is fast-paced, and the desired candidate will work closely with our solution marketing, digital centre of excellence, creative and field teams to deliver world class campaigns. Essential Duties and Accountabilities: Lead complex, multi‑region campaigns, shaping and managing execution optimizing performance. Typical responsibilities will include: Planning and managing cross-channel accounts based demand gen campaigns, nurtures and webinars Choose and advise on channels and tactics, leveraging email, paid social, paid digital, video. Manage audience segmentation, buyer journey and budgets. Drive cross‑functional coordination (Campaign Strategy, Digital, Content, Regional Marketing, BDR/Sales) to secure inputs, align timelines, and resolve conflicts swiftly. Be a team leader to other junior team members, coaching and managing projects and priorities. Deliver, test and trial new and innovative approaches to demand gen, driving engagement across IFS target accounts. Own performance insight for assigned programs and recommend optimizations Deliver Ads and emails and copy which resonate with buyer segments Leverage AI and martec tools to improve speed and quality; champion process, technical and workflow improvements and work with Marketing Ops to implement where required Analyze, monitor, and report on campaign performance aligned to key metrics. Share a performance dashboard with stakeholders, supporting the optimization and fine tuning of campaigns Prepare crisp executive updates that articulate status, key metrics, decisions required, and next steps for leadership forums.