TMC Social Media Manager
We’re looking for someone to own social at The Mum Club. Not just manage it. Build it. Shape it. Make it something that mums genuinely want to be part of.
This role is about creating a world. One that entertains, connects, and feels instantly recognisable as TMC.
You’ll lead all our social channels and play a key role in growing and engaging our community, not just through content, but through conversation, storytelling, and consistency. Alongside this, you’ll support our franchise network in delivering a high standard of social across the UK and help build out the brand through founder-led content.
What you’ll be doing:
* Owning all TMC social channels day-to-day (Instagram, Facebook, TikTok)
* Creating content that is entertaining, relevant, shareable, and rooted in strong storytelling.
* Designing social assets (graphics, simple motion, story assets) that feel on-brand and elevated.
* Building and growing an engaged community through comments, DMs and interaction
* Driving engagement, growth and memberships through social
* Implementing our tone of voice creatively and consistently across all platforms
* Planning and executing content across a clear content calendar.
* Staying ahead of trends and translating them in a way that feels right for TMC.
* Monitoring performance, analysing results, and optimising content accordingly
* Supporting and shaping founder-led content across personal and brand channels
* Supporting franchisees with their social presence and elevating overall quality
* Overseeing consistency and quality control across all franchise social channels
What we’re looking for:
* 5+ years in social media / content
* Strong design skills (Canva / Adobe or similar) with a great eye for layout, typography, and brand
* Someone who understands what makes people stop scrolling and how to keep them there through storytelling.
* Strong creative instincts with a commercial mindset
* Experience managing content strategy, not just posting.
* A deep understanding of Instagram, reels, and short-form content
* Someone who genuinely understands community and how to build it.
* Confident working at pace and making decisions.
* A self-starter who wants to take ownership and make the role their own.
This role is for someone who understands our audience. You know what women want to watch, laugh at, share, and send to their group chats.
You’ll play a key role in shaping how The Mum Club shows up every day, both online and in real life.