Were looking for a driven and creative Events Sales Manager to join the team at Theatr Clwyd.
As Events Sales Manager, you will lead on driving revenue through the sale of meetings, events, and private hire across our unique and inspiring spaces. From corporate functions and conferences to weddings and community events, youll be responsible for converting enquiries into successful bookings and ensuring an exceptional client experience from first contact through to delivery.
Contract Type - Permanent
Hours - 37 per week
Key Responsibilities
Sales & Business Development
Identify and secure new business opportunities across corporate, private, and community sectors
Achieve and exceed sales targets for venue hire, events, and associated services
Develop and implement sales strategies to maximise occupancy and revenue
Proactively generate leads through networking, outreach, and industry events
Client Relationship Management
Act as the main point of contact for clients from enquiry through to event delivery
Build and maintain long-term relationships with corporate clients, agencies, and local businesses
Deliver tailored proposals and presentations to prospective clients
Event Coordination Support
Collaborate with experience and technical teams to ensure seamless event execution
Support clients in planning their events, ensuring requirements are met within budget
Oversee event handovers to delivery teams while maintaining client satisfaction
Food & Beverage Team
Work closely with the Bryn Williams at Theatr Clwyd team to ensure seamless execution of all events, aligning client expectations with operational delivery.
Act as the key liaison between clients and the F&B department, communicating event requirements, dietary needs, and special requests clearly and efficiently.
Support upselling opportunities by promoting F&B offerings, including customized menus, beverage packages, and enhancements.
Marketing & Promotion
Work with the marketing and development teams to promote event spaces and packages
Contribute to digital campaigns, brochures, and promotional materials
Represent Theatr Clwyd at trade shows, networking events, and exhibitions
Reporting & Administration
Maintain accurate records of sales activity, pipeline, and forecasts
Produce regular reports on sales performance
Manage contracts, pricing, and invoicing in line with company policies
Any other duties as requested by the COO
The Person Significant experience in event sales, venue sales, or hospitality sales
Strong track record of meeting or exceeding revenue targets
Experience of managing and selling spaces for corporate or private hire and events.
Excellent communication, negotiation, and presentation skills
Ability to manage multiple projects and deadlines effectively
Demonstrable enthusiasm for live theatre and entertainment, and for the provision of excellent service.
Customer-focused with a proactive and results-driven approach
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