Purpose of the Job
This post has responsibility for the development and management of a range of content which will creatively and effectively tell the brand story of Bangor University in a student recruitment context and will be responsible for leading the development of the online content that supports the student recruitment journey. This content will include written narrative, long and short, video and photography. It will be designed for use across a variety of on and offline media and adapted and tailored to target specific audiences. You will coordinate the updating and development of course information online and support the University to raise awareness of who and what Bangor University is, making it relevant for a Welsh, English and a wider UK audience. The post holder will need to be engaged with other areas of the Directorate including communications, recruitment, international and alumni to support and integrate with their aims and objectives.
Main Duties and Responsibilities
* Create a Content Development Plan to meet the University’s recruitment marketing needs.
* Co‑ordinate and update undergraduate and postgraduate course information for use on the University website and external course‑listing sites such as UCAS.
* Develop visual content, including video and photographic material, aligned with the University’s Corporate Identity.
* Produce creative content for recruitment campaigns, ensuring relevance and engagement across print and digital media.
* Work with external agencies to plan, develop and deliver marketing material in a range of formats.
* Build strong working relationships with colleagues in Communications, Recruitment and International to support integrated content delivery.
* Work with alumni colleagues to develop plans and content celebrating alumni success.
* Develop and manage the University’s content asset library.
* Work with colleagues to develop digital assets for use in recruitment and marketing.
* Manage external agencies delivering design, production or related creative services.
* Report regularly on the performance of digital assets and use insights to improve outcomes.
* Produce content in Welsh and English, ensuring a Welsh First approach to Welsh versions.
* Research audience content needs and analyse how messaging is received and interpreted.
* Present findings to senior managers.
* Manage budgets and staff as required.
* Monitor sector trends and competitor activity relating to marketing content.
* Support the University’s Clearing process as part of the wider recruitment team.
* Represent the University at UK recruitment events, UCAS fairs and presentations.
* Travel within the UK where required.
* Support Dynamic Working by working from home where appropriate.
* Undertake any other duties commensurate with the role.
Other Duties And Responsibilities
* The post holder will be expected to participate in performance review and developmental activities.
* The post holder will be expected to comply with the Universitys equal opportunities policies, Dignity at Work and Study Policy and the University’s Welsh Language Scheme.
* The post holder has a general and legal duty of care in relation to health, safety and wellbeing and must take all reasonable steps to ensure a safe and healthy working environment for themselves and for other members of staff, students and visitors affected by their actions or inactions.
* The post holder is also required to comply with all applicable health and safety policies, procedures and risk assessments.
* The post holder must comply with relevant legal and financial policies and procedures and be aware of their responsibilities in terms of the legal requirements of their post.
Person Specification
Essential Qualifications and Training:
* Educated to degree level in a related subject, or able to demonstrate equivalent relevant experience or qualification.
Desirable Qualifications and Training:
* Evidence of continuing professional development.
Essential Experience and Knowledge:
* Proven experience in a content development role with evidence of positive impact on brand awareness and engagement.
* Experience developing content across multiple channels, including content tailored for Welsh‑speaking audiences.
* Experience writing content in multiple formats, including long‑form and short‑form copy, and producing video and photographic content.
* Experience managing video and photographic shoots for high‑quality outputs.
* Experience managing creative agencies.
* Experience of setting up and running systems for storing and managing content.
Desirable Experience and Knowledge:
* Experience of content development in a large, complex organisation.
* Experience in a similar role within higher education.
Essential Skills and Abilities:
* The ability to speak and write Welsh fluently in a wide variety of situations is essential for this post.
* Highly organised, with strong project management skills and the ability to meet targets.
* Creative and innovative thinker, able to generate and deliver strong ideas.
* Able to identify compelling stories and use them effectively across multiple channels.
* Skilled in Adobe InDesign, Photoshop and Illustrator, content‑management systems and video‑editing suites.
* Able to build strong internal working relationships and collaborate effectively.
* Able to use data and market intelligence to inform marketing decisions.
* Able to work independently and as part of a team.
Desirable Skills and Abilities:
* Experience handling difficult negotiations internally and externally.
Equality, Diversity and Inclusion
The University is committed to supporting and promoting equality and diversity and to creating an inclusive working environment. We believe this can be achieved through attracting, developing, and retaining a diverse range of staff from many different backgrounds. We strive to develop a workforce from all sections of the community regardless of sex, gender identity, ethnicity, disability, sexual orientation, trans identity, relationship status, religion or belief, caring responsibilities, or age. We promote and facilitate the use of the Welsh language through our progressive Welsh Language Policy. We comply with the Welsh Language Standards and are committed to equality of opportunity. You are welcome to apply for any role in English or Welsh and all applications submitted will be treated equally.
All offers are made subject to proof of eligibility to work in the UK and receipt of satisfactory references.
We are a member of Advance HEs Athena SWAN Gender Equality charter and hold a Silver award in recognition of our commitment to and progress towards gender equality within the Universitys policies, practices, and culture. We are proud to be a Disability Confident employer.
All members of staff have a duty to ensure their actions are in line with the overall environmental aims of the University and minimise their environmental impact.
We have a legal responsibility to ensure that you have the right to work in the UK before you can start working for us. When you apply for this post you will be required to explain the basis upon which you believe you will be able to live and work in the UK legally on the commencement date of the role should your application be successful. If you do not have the right to work freely in any position in the UK already, any offer of employment we will make to you will be subject to you obtaining a right to work visa. The following link provides information on the various visa routes into employment and the eligibility requirements (including switching visa status where permissible) https://www.gov.uk/browse/visas-immigration/work-visas. If you are successful in your application we will discuss visa options with you at the time of making the offer of employment.
Please note that, in the event of applications being received from candidates on the Universitys Redeployment Register with a reasonable skills match to the post specification, these applicants will be given prior consideration.
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