Overview
The Ecommerce Executive will support the commercial performance of the online store, driving revenue, conversion, customer satisfaction and digital continuity with the wider organisation. This role blends trading, digital product ownership, merchandising and customer experience while working closely with Membership, Communications, Retail Operations and IT teams.
Responsibilities
* To support achieving the budget sales, margin and profit targets for the Trading team.
* Oversee the day-to-day management of the Shopify e-commerce platform.
* Ensure all products are fully set up, accurate, complete and live in line with target launch dates and are SEO optimised for product descriptions, images, meta data, SERPs, categories and merchandising.
* Support development of website functionality, usability, and customer engagement to help achieve all KPIs.
* Enhance web site appearance by optimising SEO, imagery and strategic product placement.
* Create and deliver the eCommerce and in-store annual and seasonal/promotional marketing plan, linked to UGLE Trading strategy and financial goals.
* Develop and grow Shop at FMH eCommerce business to ensure commercial opportunities are maximised, making recommendations, and developing action plans as necessary.
* Following brand guidelines, work with Membership and Communications teams to deliver traffic and conversion growth through PPC, SEO, paid social, email, and affiliates.
* Monitor attribution, ROAS, and channel performance to optimise spending and prioritise investment.
* Oversee the pre-order process, ensuring delivery times and information are accurate and up to date.
* Monitor store inventory, conduct stock checks, and ensure stock is live on the site. Ensure a minimum availability level of 98% across all stocked products.
* Respond to escalated customer email enquiries ensuring quick resolutions to any complaints and manage online reviews, posting approved responses in line with guidelines.
* Carry out annual customer service survey for online shop experience; collate and analyse data and produce recommendations/action plan.
* Coordinate production and execution of e-CRM campaigns, monitor agreed statistics and recommend improvements following each campaign.
* Research, write and publish monthly blog posts.
* Support the instore sales team from time to time as required during busy periods and with annual stock takes.
Qualifications
* Several years proven e-commerce/digital marketing for a retail business.
* Strong trading mentality with a demonstrable record of meeting revenue and margin targets.
* Understanding of online merchandising, UX, and digital marketing fundamentals.
* Hands-on experience with a major e-commerce platform (e.g., Shopify, Magento).
* Strong data and analytical skills and confidence working with GA4, or similar and Excel.
* Excellent written communication, interpersonal and organisational skills, with great attention to detail, collaborative and adaptable.
* Experience with loyalty, CRM, or subscription programmes.
* Experience in omnichannel retail (stores + online) is desirable.
* Exposure to fulfilment operations or warehouse systems.
* Basic HTML/CSS or experience briefing front-end developers.
* Working within a membership environment.
About the employer
United Grand Lodge of England is looking to hire an Ecommerce Executive for the Shop at Freemasons Hall. Background: UGLE is the governing body of Freemasonry in England, Wales, the Channel Islands, the Isles of Man consisting of 48 Provinces roughly based on the old county boundaries and 32 Districts overseas. English Freemasonry is a membership organisation of 175,000 people meeting in more than 7,000 Lodges across the globe. Membership is open to any man over the age of 18 irrespective of background, race or religion, with students also able to join one of 87 University Scheme Lodges. The Hall serves as a headquarters and venue for tours and events; Freemasons Hall is a historic building with a range of facilities for visitors. The United Grand Lodge of England is an equal opportunities employer.
Benefits
* £30,000 - £35,000 salary
* Private medical cover
* Pension (3.5% employee & 9% employer contributions - increasing to 12% with length of service)
* Life Assurance
* Holiday (25 days increasing to 30 days with length of service) - pro rata for PT staff
* Interest free season ticket loan
* Gym membership (subsidised)
* Health and Wellbeing Benefits
* Flexible working
Hours
Successful applicants are required 5 days a week, Monday to Friday.
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