Overview
As Head of Growth Marketing, reporting to the Growth Marketing Director, you will lead performance marketing across priority brands and drive overall marketing effectiveness. You will be a key member of Future's Growth Squad, collaborating with brand teams to translate data-led insights into campaigns, creative, and customer journeys. You will also manage a small team within the Growth Squad. This is a senior role that sets the test-and-learn agenda, drives CAC:LTV improvements, and ensures insights translate into scaled execution. You will help meet FY26 subscription growth targets and raise standards for marketing effectiveness across the portfolio.
Responsibilities
* Lead performance marketing across priority brands and manage a small Growth Squad team.
* Link data-led insights back into campaigns, creative, and customer journeys.
* Oversee full funnel activities including campaign strategy, creative optimisation, channel budget allocation, landing page testing, conversion rate optimisation (CRO), email activation, subscriber take-through, and retention.
* Establish and scale growth loops to improve marketing efficiency and ensure data and insights flow into the campaign cycle.
* Set and drive the test-and-learn agenda to improve CAC:LTV and scale insights into execution.
* Support the achievement of subscription growth targets and raise marketing effectiveness across the portfolio.
Qualifications
* Experience leading Growth Marketing or Performance Marketing teams.
* Experience with subscriptions or DTC businesses.
* Experience delivering CAC:LTV improvements and subscription growth.
* Experience with conversion funnels, full-funnel strategies, A/B testing, funnel optimisation, and CRO.
* Experience working with brand teams and Senior Managers to raise campaign impact.
* Comfortable managing large budgets and senior stakeholder relationships.
* Experience developing growth-focused teams.
* Commercial mindset with understanding of CAC, LTV, churn, and growth loops.
* Ability to translate data into action with a test-and-learn mindset.
Details
* Location: Hybrid role from Bath or London Office (three days in office, two from home).
* Salary range: £55,000 – £75,000 (depending on experience).
* Benefits: Uncapped leave, performance bonus, refer-a-friend rewards, wellbeing support, Share Incentive Plan, and other perks.
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