We develop and run villages with the wow factor that enhance the lives of our owners, their family and their friends. Through our two brands, Mayfield Villages and Audley Villages, we offer stylish apartments and houses complete with the best facilities from bistros and bars, to health clubs and swimming pools. And, of course, exceptional service throughout. What's more, through our dedicated care teams we provide owners as well as customers out in the local community with the support they need to remain independent. It's retirement, but not as the UK has known it.
This is a Fixed term - Maternity cover position.
Covering a maternity leave and reporting to the Head of Marketing,
the post holder will be responsible for supporting the development and execution of Audley Villages’ and Mayfield Villages’ property marketing campaigns. The post holder will be accountable for supporting the development and delivery of marketing plans and associated budgets to drive increased revenue across property and sales.
Principal Accountabilities and Responsibilities
Responsible for the development, organisation and implementation of marketing campaigns and promotions across the Group
Accountable for writing and developing email content and working with other team members to ensure key messages are included in every email
Use CRM system (Salesforce and Marketing Cloud) to build and send emails to customer groups
Collaborate with the Senior Marketing Manager – Digital to ensure campaigns and relevant content are visible across all digital platforms, including social media, the website and emails, and that they are in line with Brand and Group identity guidelines
Develop content and proofread creative copy to ensure clear and accurate messaging for the target audience
Support the delivery of marketing plans to drive increased revenue across all Audley Group villages
Develop content and proofread creative copy to ensure clear and accurate messaging for the target audience
Support the delivery of marketing plans to drive increased revenue across all Audley Group villages
Responsible for the development, approval, fulfilment and distribution of any campaign material, ensuring accuracy and on-time delivery whilst liaising with all key stakeholders and agencies as required
Manage the work of external agencies who deliver campaign activity ensuring the brand and identity is adhered to in all campaigns and all communication channels
Work in partnership with the digital marketing team to ensure the Audley and Mayfield websites and social media channels are regularly updated and in alignment with brand strategy
Support the research and analysis of marketing data to provide insight on trends and themes for updates and reports to senior leaders
Understand the feedback from owners and prospective owners and use this to inform future campaigns and marketing activity
Assist the operations team with marketing materials required to drive synergies and provide a seamless customer experience whether property, F&B, Club or Care
Work in partnership with the regional directors of sales and sales managers to ensure materials are provided and that a customer focused service is provided at all times
Support and deliver the local public relations plan in line with national plan, working with the identified PR agency and local media as necessary
Key Skills & Requirements:
Bachelors degree or equivalent recognised course or experience
Minimum of 2 years in a marketing role (either in house or agency), with evidence of involvement in the development of marketing materials including email campaigns
Experience of creating and implementing robust marketing campaigns including planning, campaign management and social media presence
Track record of using CRM platforms and confidence in ability to learn Marketing Cloud if different from
Demonstrable evidence of planning campaign emails and support these from conception to delivery
Experience of channel marketing, campaign management and marketing communication plans
Track record of using market research to inform planning of campaigns
Experience of using the analysing and evaluating marketing activity and data
Detail orientated with proven track record of problem-solving
Ability to work autonomously and organise and execute multiple projects
Ability to build and foster collaborative relationships with internal and external stakeholders
Strong written and verbal communication with ability to influence others, active listener and confident liaising with senior stakeholders
Experience working with agency partners and creative teams to deliver on time, on budget and with agreed outcomes
Ability to work with ambiguity in a fast paced and changing environment
Creative thinker and problem solver
Excellent time-management skills
A self-starter and team player
Commitment to continually update knowledge and personal development
Ability to role model the organisation values through their behaviour everyday
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Audley Group is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. See also ‘DE&I policy/statement’