Area Sales Manager 'Ready-to-Drink' Brand
Location: Midlands
Salary:£32,000£40,000 basic + bonus + company car
Job type: Full-time, Permanent
Schedule: MondayFriday, with occasional evenings/weekends for key events
About the role
Were hiring an Area Sales Manager to grow a high-performing RTD portfoliofrom market leaders to fast-moving new launchesacross independent retailers, symbol groups and wholesalers. Youll be treated like an adult and trusted to run your area like your own business: real autonomy, clear targets, and the tools to win.
What youll do
* Build distribution and rate of sale across your top independent/symbol call file; land NPD and secure transfer orders through the right routes to market.
* Create visibility and availability: chiller space, extra facings, POS, and (where appropriate) secondary displays; deliver promo plans around key trading moments and events.
* Partner with MSOs and wholesalers (depot days, joint calls/run-arounds), coach store teams, and ensure JBP/compliance.
* Work selected on-trade/late-night/university outlets to test & learn and generate pull-through via key RTM partners.
Youll be great if you have
1. FMCG field...