Our Brand& business has over 20 years' experience in creating merchandise collections for clients from all sectors. We offer an end-to-end service from design, production and quality control, through to supporting sales and marketing activity and distributing collections worldwide. Through distinctive design and uncompromising production quality, we express the brand's essence and personality across the range, with roots in motorsport as a subsidiary of Prodrive.
We are looking for an Email Marketing Specialist to oversee our client brand's email campaigns from initial market research and audience segmentation to content creation and results analysis. You will work closely with colleagues across the business to ensure brand integrity and consistent messaging across all channels whilst maximising information and idea sharing, enhancing our brand's awareness and engagement.
Key responsibilities:
Produce and execute all email campaigns (B2C, B2B & B2E) including building emails from templates and HTML, copywriting, graphic design, asset coordination and scheduling.
Manage and execute digital marketing calendar and ensure alignment with business priorities, demand forecasts and internal stakeholders.
Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.