Digital Marketing Manager
Remote (need to be commutable distance to Ashford)
Competitive salary
Fresh Direct, as part of Sysco GB, are embarking on an exciting period of transformation that will consolidate its position as the UK’s biggest wholesale greengrocer. Central to this is the development of a new transactional website that will revolutionize the approach to customer engagement and acquisition. Driving incremental sales and profitability and supporting a digital transformation across all customer touchpoints.
This role’s primary purpose is to develop, implement, manage and evolve the front end of the new Fresh Direct website, maximizing on-site performance, conversion, customer experience and engagement, which will deliver profitable growth.
Oversee the day to day running of the front end of the Fresh Direct website, implementing design and content changes within the CMS
Be subject matter expert within the team for all things CMS, supporting with campaign activations with the wider marketing team
Liaise with the ecommerce team to develop appropriate mechanisms through analytics (GA4, Google Tag Manager, Looker Studio Hitjar etc) to monitor performance and customer behaviour
Collaborate with design and development teams to implement UX/UI improvements
Identify ways to enhance website capabilities and leverage digital marketing opportunities through channels such as PPC. Paid social, email and SEO
Proven experience within Digital Marketing and demonstratable knowledge of core principles
Excellent understanding and experience of website metrics and best practices
Data and insight driven – with ability to interpret to make meaningful change
Good understanding of CMS systems and other related tools – ideally SAP Hybris
Good at handling time-sensitive projects and working to deadlines
Good level of understanding of digital marketing channels i.e. PPC, social, display, email
Fundamental understanding of SEO
Self motivated, dynamic approach to work, able to work efficiently both independently and remotely
Ability to work to tight deadlines, manage multiple priorities and project timelines