Regional Sales Manager at Boutique Care Homes
Location: South East England
Reporting to: Director of Sales and Marketing
Travel: Regional role requiring 3-4 days a week travel to operational care homes and head office in Romford, Essex.
At Boutique Care Homes, we deliver care so good, it’s unexpected. We're a family-run care provider with a passion for creating exceptional, personalised care experiences in elegant, homely environments. With operational homes across the south-east and exciting new developments on the horizon, we're on a growth journey and we need a talented sales professional to support our Sales and Marketing Director in driving occupancy and revenue growth. Our award-winning approach combines lifestyle-focused care, deep community connections, holistic wellbeing programmes, and nutritional excellence. Everything we do is guided by warmth, integrity, and professionalism.
About Boutique Care Homes
Key Responsibilities
Driving Occupancy & Performance
* Implement and embed the regional sales strategy across multiple homes
* Support homes to improve enquiry handling, show rounds and conversion rates
* Monitor KPIs, sales activity and CRM performance to drive measurable resultsProvide targeted support to homes with occupancy challenges
Coaching & Team Development
* Mentor Admissions Managers and Home Managers to strengthen sales confidence and effectiveness
* Deliver in-home sales and customer experience training
* Share best practice and create a high-performance sales culture across the region
Business Development & Community Engagement
* Build and maintain relationships with key local referrers including hospitals, GPs, social workers and discharge teams
* Represent Boutique Care Homes at networking events and community initiatives
* Support homes with local marketing plans, open days and engagement events
Brand & Customer Experience
* Ensure a consistent, high-quality customer journey aligned with our boutique brand
* Conduct audits, mystery shops and environment reviews to maintain standards
About You
* Proven track record in care home sales with consistent delivery of occupancy and revenue targets
* Strong knowledge of the South East care market
* Commercially astute, data-driven and confident working across multiple sites
* A natural coach who enjoys developing others
* Full UK driving licence and happy to travel regularly
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