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View more categories View less categories Sector Retail and Wholesale Role Assistant Contract Type Permanent Hours Full Time
Job Description:
Reporting to the European Senior Search Manager, the European Retail Search Manager creates and deploys the European Pet Nutrition Digital Retail Search strategy. This role is critical in maximising the exposure and performance of the Mars online Petcare portfolio.
The European Retail Search Manager defines, guides the execution of, and measures the performance of self-serve onsite programmatic-bought retail media strategy and Organic Search with our European eCommerce customers (Amazon & Zooplus), local market key customers, and cross-market search initiatives.
The role is essential in supporting the implementation of the regional Retail Media Strategy, working with the Head of Retail Media, building 'best practice' capabilities in our market clusters and Digital Business Unit (improving media performance) and customer engagement (improving media access).
What are we looking for?
* Prior experience managing Retail Paid (/Retail Media) & Organic Search activities in an agency environment and/or large business.
* Strong commercial understanding of eCommerce.
* Deep understanding of Paid & Organic Search; algorithms, engines, and optimisation for both Paid and Natural Search.
* Experience with managing Amazon media, directly or indirectly (via agency).
* Ability to benchmark market best practices in search and help markets deploy them.
* Good communication skills to educate stakeholders on all levels & report across key metrics.
* Good mix of analytical/conceptual skills to understand and optimise search performance.
* Proven project management skills, attention to detail, and organisational skills.
* Ability to influence cross-border teams in a matrix environment.
The role requires a high level of Digital Search expertise, technical leadership, and project management skills to handle various search projects, processes, and strategies.
What will be your key responsibilities?
Strategic Retail Search Leadership:
* Develop our Paid and Organic digital search strategy and activity roadmap to increase Mars' share of search across Europe and maximise ROI.
* Manage strategic partners across European markets to drive self-serve onsite paid search campaigns for Amazon, Zooplus, and local customers.
* Build a clear contact strategy with key retailers and understand search algorithms to enhance SEO / Organic Search.
* Identify 'white space' search opportunities for Mars.
* Collaborate with Mars and external agencies to ensure capabilities & tools are in place for Search Strategy execution.
* Lead, inspire, and motivate teams behind this Search Strategy.
Retail Paid Search:
* Lead agency relationships to drive paid search plans and execution.
* Provide data-driven search performance insights to the customer team and align business priorities.
* Maintain and improve processes, templates, tools, and reports for paid search activities.
* Execute tests, analyse data, identify trends, and optimise for ROI and long-term performance.
* Manage campaign budgets and costs.
Retail Organic Search:
* Work with teams to define methodologies, optimise content, taxonomy, and product pages.
* Build and update keyword libraries.
* Track, report, and analyse digital shelf analytics for natural and paid search.
* Provide insights and evolve search plans based on industry trends.
* Standardise measurement of onsite retail media activities.
* Collaborate with off-site retail media and in-store online media.
* Research competitor search strategies.
* Work with global teams on search analysis functionalities.
Market Trends:
* Monitor and communicate relevant market trends.
* Integrate trends into Mars' strategy.
* Transfer best practices across categories and regions.
What can you expect from Mars?
* Work with diverse and talented teams guided by the Five Principles.
* Join a purpose-driven company committed to building a better tomorrow.
* Access to top-tier learning and development, including Mars University.
* Competitive salary and benefits, including a bonus.
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Mars is an equal opportunity employer. All qualified applicants will receive consideration regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics. Accommodations are available upon request during the application process. No penalty for requesting assistance.
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