We are partnering with a leading global organisation in the power solutions sector to recruit a Business Development Manager focused on driving growth across African and Middle Eastern territories.
This role is suited to a confident, assertive new business hunter who thrives on winning work, developing strategic accounts, and closing complex deals. While experience in power generation is advantageous, we are also keen to speak with candidates who have sold transformers, cables, control panels, switchgear, or other industrial power products.
You will be responsible for selling power generation and electric power solutions across assigned territories, delivering against annual sales targets for the business unit.
The position focuses primarily on new business development, while managing and growing selected existing accounts.
Key responsibilities include:
Developing new customers across:
International companies operating in Africa
Indian companies operating in Africa
African-owned organisations
Identifying and converting new business opportunities within agreed territories
Building strong relationships with decision makers, influencers and key stakeholders
Managing tenders and bid processes
Producing accurate monthly sales forecasts
Maintaining opportunity and customer data within Salesforce
Developing pricing strategies and customer action plans to maximise profitable growth
Negotiating and closing orders on favourable commercial terms
Monitoring competitor activity and market trends You will collaborate closely with internal teams including Business Unit leadership, Finance, Sales Administration, and technical specialists to optimise business opportunities.
Sales & Territory Management Responsibilities
Active prospecting and lead qualification
Structured territory planning and travel planning
Strategic account prioritisation
Full sales funnel management using a defined sales methodology
Accurate pipeline reporting and forecasting
Recording lost sales data and competitor intelligence Work Environment
70% office-based (Slough, 3 days per week)
30% travel (both domestic and international)
West & East Africa travel 3–4 times per year
Trips may range from 1 day to 2 weeks
Occasional short-notice travel required
Essential Experience
Proven experience selling industrial or electrical equipment
Strong business development background with a direct “hunter” sales mentality
Experience managing tenders and bid processes
Experience using CRM systems (ideally Salesforce)
Comfortable working in multicultural, international markets
Assertive, confident and target-driven
Desirable Experience
Experience selling power generators or power generation solutions
Experience selling transformers, cables, control panels, switchgear or related products
Experience within the data centre market
Experience working with African and/or Indian-owned businesses operating in Africa
Hindi language skills Skills & Attributes
Commercially astute
Strong negotiation and influencing ability
Tenacious and resilient closer
Highly organised with strong attention to detail
Strong numerical and forecasting capability
Excellent communication and presentation skills
Collaborative team player
Proficient in Microsoft Office Qualifications
Engineering or Business degree preferred
Engineering background advantageous
Experience in the data centre market would be a significant advantage. Hindi language skills are also highly desirable. These are great to have but not essential.
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