JOB TITLE
Senior Data & Insights Manager
DEPARTMENT
Commercial
SALARY
Competitive
BENEFITS
* days holiday, plus bank holidays
* Cycle to Work Scheme
* Private Medical Insurance & Health Cash Plan
* x Complimentary home match tickets
* Discounted Club Merchandise
* Enhanced Family Leave Payments
RESPONSIBLE TO
Commercial Director
CONTRACT
Permanent
WORKING
HOURS
40 hours per
week
THE ROLE
Swansea City are looking to appoint a new
Senior Data & Insights Manager, it's a newly created role which will play
an integral part in the club's transition into a global brand. With new
investment from high profile individuals like Snoop Dogg and Luka Modric,
they're looking to take the club's commercial presence to the next level.
You'll be facilitating data-informed decision
making and equipping members of the sales team with the data and insights
required to bring on new partnerships. This role will play an important part in
developing business processes and ensuing an agile approach to changing market
trends and behaviours. A key focus of the role will be in developing the club's
brand partnership offering to deliver long term revenue growth.
ROLE RESPONSIBILITIES
* Support the Club's partnership sales team with the
identification and prospecting of new partners, advising on relevant industry
sectors and the latest market trends
* Support the sales team in the pitching process with relevant
data and insights to convince brands of the merit in partnering with the Club
* Collate the most relevant data points and insights to best
position the club in the context of each brand discussion
* Constantly strive to enhance and develop the commercial
department's use of data and analytics to support performance and revenue
growth
* Harness zero and first party data to support brand
objectives and KPIs to deliver ROI
* Adopt AI to build global brand prospecting lists for target
outreach, sourcing accurate contact info and providing key data points to
increase response rate
* Review and share latest industry trends and sector insights
with commercial team
* Support partner delivery team with data and insights for
quarterly partner reporting and ad hoc requests to maximise partnership
performance and ensure first class client service
* Ensure collaboration and sharing of information across
departments to ensure a unified approach and collective responsibility for
achieving growth targets
* Overall responsibility for management of CRM system and to
ensure habitual use by sales team
* Supporting various commercial development projects with
relevant data and insights to demonstrate business case and opportunity
* Analyse new commercial growth opportunities through a
data-first approach
* Manage relationships with third party providers such as
Blinkfire, Relo, Two Circles, SIQ, Salesforce and EFL
Keyboard Shortcuts
* F9 - Move focus from the edit area to the Footer Toolbar
* F10 - Move focus from the edit area to the first toolbar button
* Shift + TAB - Move focus from the edit area to the last toolbar button
About The Candidate
PERSON
SPECIFICATION
·
Highly curious and analytical with passion for solving
problems and identifying trends in data
·
Excellent understanding of the commercial landscape in
sports and entertainment
·
Successful track record of identifying and analysing new
brand prospects which have led to new partnerships
·
Commercially minded with demonstrable ability to identify
how a brand and its objectives align with the Club's partnership offering
·
Creative mindset with ability to think laterally to solve
problems and find solutions through data
Keyboard Shortcuts
* F9 - Move focus from the edit area to the Footer Toolbar
* F10 - Move focus from the edit area to the first toolbar button
* Shift + TAB - Move focus from the edit area to the last toolbar button
About The Club
GENERAL STATEMENT
Should an adequate number of applications be received prior
to the closing date, Swansea City AFC reserve the right to remove this advert.
Due to a high demand in applications the Club will be unable
to respond to those applicants who have not been shortlisted for interview.
SAFEGUARDING & WELFARE
The Company is committed to safeguarding and promoting the
welfare of children and young people involved in activities and event at the
Company. As part of the Company's recruitment and selection process any offers
of work involving working in regulated activity with children are subject to a
satisfactory enhanced DBS Disclosure and barred list check (depending on the
level of supervision, frequency, and nature of contact with children).
The Company may also conduct online searches of candidates
who have been shortlisted as part of its safer recruitment procedures.
Appropriate references will be required.
EQUALITY, DIVERSITY & INCLUSION STATEMENT
Swansea City AFC strives to ensure it provides an
environment where everyone's rights, dignity and individual worth is respected
and takes a zero-tolerance approach to any form of discrimination. Equal
Opportunity is an integral part of our recruitment and selection process, and
we welcome applications from all individuals who feel they meet the core
requirements of the role.
We are particularly encouraging applications from women,
disabled people and individuals from diverse ethnic communities who are
currently under-represented within the organisation.
All appointments will be made on merit of skill and
experience relative to the role.
Keyboard Shortcuts
* F9 - Move focus from the edit area to the Footer Toolbar
* F10 - Move focus from the edit area to the first toolbar button
* Shift + TAB - Move focus from the edit area to the last toolbar button