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Overview
Manager, Copywriter - EMEA
Herbalife Europe Limited / Herbalife U.K. Limited, Uxbridge, Middlesex UB8 1HB
About the role:
We're looking for a talented and versatile Creative Copywriter to join our in-house content team. In this role, you'll shape our brand voice across a variety of channels, with a particular focus on nutrition, health, and wellness. From short, punchy campaign taglines to long-form articles and product descriptions, you'll craft compelling, brand-aligned content that's both creative and scientifically accurate.
You'll collaborate with colleagues across Marketing, Product, R&D, Scientific Affairs, and Legal to produce copy that inspires, educates, and builds trust. Whether it's simplifying complex ideas, developing storytelling-led campaigns, or optimising content for SEO, your work will help bring our brand to life and connect with audiences across the region.
In this role you will:
* Write engaging, audience-focused copy for a wide range of channels including web, product pages, email, social media, and print.
* Develop creative concepts and storytelling campaigns to support product launches, promotions, and brand initiatives.
* Produce credible, easy-to-understand content on nutrition, wellness, and health, ensuring accuracy and brand alignment.
* Be writing scripts and preparing talking points for training videos and podcast-style content.
* Translate complex scientific and health information into consumer-friendly language without losing accuracy.
* Ensure all content is optimised for performance and follows SEO best practices.
* Collaborate closely with designers and other content creators to align messaging and visuals.
* Proofread and edit copy for clarity, tone, and consistency.
* Maintain and evolve tone of voice guidelines to ensure brand alignment across markets.
Our requirements:
* 5+ years' experience in copywriting, ideally with a mix of creative, editorial, and health/nutrition writing.
* Excellent writing, editing, and storytelling skills, adaptable to different audiences and formats.
* Experience scripting for video or audio content.
* Strong knowledge of SEO and digital content best practices.
* Ability to collaborate with cross-functional teams and work on multiple projects simultaneously.
* Degree in English, journalism, marketing, communications, or related field.
* Detail-oriented, organised, and confident in delivering high-quality work to deadlines.
* Familiarity with collaborative tools such as Figma, CMS platforms, or AI writing tools is a plus.
What we offer:
* International environment.
* Annual bonus at company discretion.
* Attractive salary and benefits package including Eye care voucher, Pension scheme, Private Medical Insurance, Life insurance, entertainment events and more.
* Hybrid working model (3 days in the office/2 days from home).
* Unlimited access to company products in the kitchen to prepare your favourite shake.
* Up to 50% discount to purchase company products.
* Personal development opportunities and free access to online training including LinkedIn Learning.
* Extra 2 days/16 hours for charity and volunteering activities.
* Service awards - lunch with your team.
* Opportunities for coaching and skills development.
Who we are:
Herbalife is a global nutrition company that has helped people pursue a healthy, active life since 1980. Our nutrition, weight management and personal care products are available exclusively to and through dedicated independent Members in more than 90 countries.
Our company offers a culture focused on people, their needs, relationships and careers - helping talents grow and giving them a chance to change lives.
Learn more: https://www.herbalife.com
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