Sales Development Representative / Watford / Hybrid / £30,000 base plus bonus A respected, mission-led insight and services organisation within the food and consumer goods sector is seeking an ambitious SDR to support its continued commercial growth. The Opportunity You’ll play a key role in generating and qualifying new business leads across a portfolio of insight, research and thought leadership services used by major FMCG manufacturers, retailers and industry suppliers. Working closely with senior sales colleagues, you’ll help build a strong pipeline of opportunities while developing the skills and experience needed to progress into a more senior commercial role. Key Responsibilities Identify and research prospective clients using LinkedIn, events, industry data and other channels Deliver personalised, multi-channel outreach campaigns (email, phone and social) Generate and book discovery meetings for senior business development managers Qualify leads by understanding business challenges and assessing fit Maintain accurate CRM records and manage activity tracking Build strong knowledge of the organisation’s proposition and value to clients About You Experience in B2B sales, lead generation, outreach, or a customer-facing role with transferable skills Confident communicator with strong written and verbal skills Proactive, curious and commercially minded Organised with good time and pipeline management skills Comfortable engaging new contacts and senior stakeholders Interest in food, grocery, retail or FMCG sectors (desirable but not essential) What’s on Offer Structured training and clear development pathway into senior sales or account management roles Supportive, collaborative team culture Hybrid working model Performance-related bonus Competitive pension Private medical cover Additional flexible benefits This role would suit a motivated self-starter looking to accelerate their sales career within a purpose-driven organisation that combines commercial success with meaningful industry impact. Sales Development Representative / Watford / Hybrid / £30,000 base plus bonus