Enrich Your Everyday
At Accolade Wines, our purpose is to enrich everyday moments through our amazing wine brands. It goes without saying that everything we do as an organisation and as individuals is in service of fulfilling this purpose.
As one of the world’s leading wine companies, our award-winning portfolio includes loved brands such as Hardys, Grant Burge, St Hallett, House of Arras, Petaluma, Banrock Station, Mud House, Jam Shed, Tatachilla, Brookland Valley and many more.
The driving force behind our business is our people, their expertise, their passion and their professionalism. With over 1,400 dedicated employees in Australia, the UK, Europe, Asia, South Africa, New Zealand and North and South America, it is our teamwork that sets us apart
Role Details
Reporting to the Marketing Manager, this role will help co-create and execute our branded activation plans to accelerate the portfolio growth across Europe including (Events, sponsorship, Digital, Social, Experiential, NPD, PR and POS)
Your Key Accountabilities
• Strategy and planning:
- Support annual planning cycle for branded portfolio
- Act as the bridge between global brands and the business to ensure regional needs are met
• Execution of brand action plan:
- Responsible for maintaining open communication with the sales team and trade marketing, to ensure smooth translation of brand strategy into market execution
- Responsible for post activity analysis and report preparation for evaluation of marketing spend
- Responsible for maintaining the Global brand guidelines, image database, tasting notes and various administration functions which support products and regional stakeholders.
- Recommend any corrective actions if necessary and adapt the action plan accordingly to ensure brand objectives are met
• Tracking and enhancing performance:
- Responsible for managing the brand A&P including processing all invoices, managing monthly phasing & forecasting, activity monitoring and communication of any issues.
- Assisting in managing projects involving product supply, allocations, mandatories and artwork approvals
• Insights and knowledge :
- Works with external data sources to understand market and competitive insights
- Evaluates brand activation to deliver commercial insight / ROI behind our activation
- Share local insights with global teams during monthly WIPs
Other Accountabilities Include
• Decisions relating to the application of brand marketing activities, as agreed with the Head of Brand & Marketing Manager
• Recommend any corrective actions if necessary regarding any projects you own ie. sampling, and adapt the action plan accordingly to ensure brand and commercial objectives are met
• A&P allocation decisions, amounts, timings
• NPD scale, timing, pricing and launch plan
Your Knowledge and Skills
• Working with a wide group of key stakeholders, both locally and globally across multiple functions
• Being able to work under pressure in a fast paced environment. We are operate a fewer, bigger, better strategy so you will need to be able to prioritise your tasks effectively which will mean managing stakeholder’s expectations
• Balancing long term strategic objectives with tactical delivery of the annual operating plan
• Ensuring global brand building platforms are applied to fit local market insights and are tailored to the maturity of the brand and market
• Working with limited data and insight in some markets
• Solid experience planning and delivering marketing-related activity
• Strong communication skills as you will be managing multiple stakeholders both internally & externally
• Ability to prioritise tasks effectively based on what will make the biggest difference
• A positive & proactive attitude
• Ability to work under pressure and at pace, as such you will need a certain level of resilience
• Ability to work well within a team
• Rigorous & thorough – you like to deliver plans at certain level without compromising timeliness
• Budget management - you will be responsible for owning the A&P tracking
• Must be able to plan effectively to deliver marketing activity in a timely manner
• Ability to complete administrative tasks and responsibilities aligned to brand strategy
• Ability to mine through customer, consumer and shopper insights to understand the brand’s opportunity and challenges
• Agency management
Essential Qualifications
• 3-4 years experience within marketing team
• Experience in the wine industry preferable
Physical and Other Requirements
Our Company Values
• Ownership
• Focus
• Innovate
• Results
• Leadership