We have an exciting opportunity for a Digital Trading Manager to join our B&M team based in our Central Support Office in Lasswade on a 12-month fixed-term basis. You will manage the online platform to ensure dobbies.com produces strong sales by developing a digital strategy specific to your category(s), including product and brand onboarding, edit creation, and on-site merchandising. As a manager and leader within Dobbies, you will demonstrate strong team management skills, driving performance by empowering your direct reports and teams to make the right decisions.
Responsibilities
1. Oversee the overall sell-through of the business, ensuring all products deliver strong sales. Be the creative and strategic thinker to deliver a clear product focus through edit creation and on-site mechanisms.
2. Support the overall digital strategy by owning and delivering on the strategy specific to your category(s).
3. Use analytics to understand customer behaviors and develop the best possible customer journey and online experience.
4. Collaborate with other business areas to ensure dobbies.com accurately represents our stores and product offerings.
5. Act as a digital champion, recognizing and representing trends.
6. Set up and build new products online, ensuring all features, categories, pricing, imagery, and attributes are accurate.
7. Work with Buying & Operations to complete the product attribute sheet accurately.
8. Upload and maintain products on the detail page.
9. Manage daily and launch walkthroughs, website checks, and coordinate issue resolution.
10. Respond promptly to customer service issues, ensuring timely fixes.
11. Manage visual merchandising for allocated categories, following digital visual merchandising guidelines.
12. Write product descriptions as needed.
13. Support seasonal sales and promotions launches.
14. Assist with user acceptance testing for new functionalities, reporting issues and enhancements.
15. Build strong relationships with stakeholders across Merchandising, Creative, Buying, Customer Service, and Operations.
16. Coordinate with the E-commerce team on administrative tasks.
17. Contribute to weekly/monthly reports and present trading analysis.
18. Manage team budget, performance, and other management aspects.
19. Train and mentor junior team members.
20. Oversee daily team operations, coach, develop, and drive performance to meet company goals.
21. Create a positive work environment, recognizing and inspiring team engagement.
22. Provide honest, constructive feedback as an effective coach.
Measures of Success
* Performance growth in your category, with improved sales and online metrics.
* Strong relationships with buyers, merchandisers, and marketing stakeholders.
* Increased efficiencies within your category and the online team.
* Effective people management, approachability, and problem-solving skills.
* Understanding of business goals and team contributions to company success.
* Effective conflict resolution and behavioral management.
* Alignment with company values: teamwork, continuous improvement, positivity, passion for gardens, and customer focus.
What We Offer
* 33 days of annual leave (pro-rata for part-time).
* Generous uncapped store discounts, including 50% in restaurants, 25% in Garden Centre, and 10% in food halls.
* Hybrid working model combining office and home working.
* Enhanced Group Pension Plan.
* Interest-free season ticket loans.
* Access to Wagestream for financial wellbeing support.
* Employee wellbeing platform including confidential support and discounts.
* Development opportunities via Dobbies Academy and funded courses.
* Free tea, coffee, and milk during the day.
* Collaborative office space with wellbeing resources.
* Invitations to company events and social gatherings.
About Us
Founded in 1865 by James Dobbie, Dobbies is the only garden centre retailer with stores across every UK nation. We celebrate gardening and plant passion through our products, services, and community events, fostering a welcoming environment with restaurants and a commitment to being a great place to work. We encourage our colleagues to grow and succeed, sharing wins and celebrating success together.
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