Job Details:
Job Reference: HCC623544
Salary Range: £33,178 - £36,369 per annum
Work Location: Elizabeth II Court, Winchester (Hybrid Working)
Hours per week: 37
Contract Type: Permanent
Closing Date: 15 March 2026
Interview Date: 26 March 2026
The Role:
We’re looking for a motivated and creative Campaigns and Brand Officer to join our Communications team. Working under the direction of the Campaigns and Brand Manager, you’ll play a key role in planning, delivering and evaluating a wide range of marketing and communication campaigns on behalf of the County Council.
This is a varied role where no two days are the same. You’ll work closely with a variety of services across the organisation, helping them achieve their goals through targeted, effective and engaging marketing activity.
What you’ll do:
Under the supervision of the Campaigns and Brand Manager, you'll support the development, delivery and evaluation of marketing strategies and campaign activity.
Tasks include:
* Provide account management support to services, ensuring alignment with priorities and high quality outputs.
* Create engaging, on brand content for digital, print and social channels.
* Manage social media accounts and paid media activity, including purchasing media and monitoring campaign budgets.
* Monitor and optimise digital campaign performance using data and insights.
* Support directorates with Dotdigital, including template setup.
* Maintain and update marketing content, including that on our sold services websites and team SharePoint resources.
* Build strong working relationships with directorates and collaborate effectively across the team working closely with colleagues in design, web design and video production.
* Manage multiple projects, ensuring deadlines, budgets and plans are met, escalating issues when needed.
* Ensure all activity follows brand guidelines, corporate policies, accessibility standards and GDPR.
What we’re looking for:
* Experience in agency or in-house marketing and account management within the public or private sector.
* Strong copywriting and excellent communication skills, both written and verbal with experience of drafting marketing and communication plans/initiatives/campaigns.
* Knowledge of paid digital and offline channels with current experience of setting up and monitoring paid search, display, and social media adverts across the main platforms (Meta, X, Google, LinkedIn, Snapchat).
* Creative thinker with a good understanding of marketing and design principles.
* Highly organised, able to manage multiple projects and meet tight deadlines with flexibility in fast paced situations.
* Proficient in Microsoft Office, MS Planner, Teams, SharePoint and email marketing platform (Dotdigital or equivalent).
Why join us?
Our benefits package includes details of the holiday entitlement, pension scheme, flexi-time scheme, family friendly policies and interest free travel loans and discounts. We offer a flexible, motivating and inclusive workplace. We have created an environment that you can look forward to being a part of, where you are empowered to be your best and a workplace built on teamwork where people can grow and develop in their roles.
If you think you have what it takes to make a real difference in Hampshire, get in touch!
Hampshire County Council is recognised nationally as one of the highest performing local authorities in the UK. A modern, forward-looking local authority, it offers a pleasant, supportive, and collaborative working environment.
Hampshire County Council is also a flexible employer interested in making the most of your skills and offers a great work life balance.
Additional Information:
Campaigns and Brand Officer Candidate Pack
Contact Details for an Informal Discussion:
Andy Pidduck, Campaigns and Brand Manager andrew.pidduck@hants.gov.uk
Hampshire County Council is committed to safeguarding and promoting the welfare of children, young people and adults. We expect all employees, workers and volunteers to share this commitment. We will ensure that all our recruitment and selection practices reflect this commitment.
In order to combat discrimination, no unnecessary conditions or requirements will be applied which could have a disproportionately adverse effect on any one group. All sections of the population will have equal access to jobs. No applicant or employee will receive less favourable treatment because of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage or civil partnership and pregnancy or maternity, unless a Genuine Occupational Requirement (GOR) applies.
We are a Disability Confident Employer - committed to ensuring that our recruitment and selection process is inclusive and accessible.