You have a strong background in B2B fintech or payments marketing, with proven experience driving measurable growth. You’re commercially minded, data-driven, and confident managing both strategy and execution. You know how to build campaigns that convert and position a brand effectively in a fast-moving market. Key Responsibilities Develop and implement a multi-channel marketing strategy across digital, content, and brand. Lead demand generation through paid search, social media, and partner marketing. Create and optimise marketing funnels to increase qualified leads and conversions. Produce engaging content including blogs, case studies, whitepapers, and customer stories. Collaborate with internal teams to deliver go-to-market campaigns for new products. Oversee SEO, SEM, email, and automation to improve acquisition and retention. Manage budgets, agencies, and external creative partners. Monitor and report on marketing KPIs and campaign ROI. Experience & Skills 5 years in B2B fintech, payments, or SaaS marketing. Track record of running digital and content-led growth campaigns. Strong experience with SEO/SEM, paid media, and automation tools (e.g. HubSpot, Salesforce). Excellent communication, analytical, and project management skills.