Head of Foodservice: Iconic Scaling Drinks Brand - London
I am very excited to be partnered with one of the most publicised and growing brands in the market now. This brand has shown an exceptional level of performance, with a range of categories defining products and an iconic founder team. When you think green, you think of these guys. As the Head of Foodservice and OOH you will be responsible for driving growth across the Out‑of Home and Foodservice channels, with direct responsibility for commercial P & L, team leadership, product launching and growth in the sector. The Head of Foodservice will be hands‑on, winning business and managing the strategy. This role will be based in a London office for 5 days per week, and cover all areas from wholesale through to coffee chains, leisure and independent retail.
Responsibilities
- Lead and execute the commercial strategy across the Foodservice and Out‑of‑Home sectors.
- Identify, target and win new business with key operators, groups and hospitality accounts.
- Manage and expand relationships with wholesalers, distributors and key route‑to‑market partners.
- Oversee national and regional account relationships, ensuring high levels of engagement and performance.
- Manage relationships with sales agencies to deliver on KPIs and ensure brand advocacy.
- Line‑manage a team of high‑performing account managers, setting clear goals, supporting development and driving results.
- Collaborate with marketing, operations and brand teams to create compelling campaigns and customer offers.
- Own forecasting, pricing strategy, promotional planning and margin management for the channel.
- Monitor trends and competitor activity to inform decision making and maintain competitive advantage.
Qualifications
- Proven experience in a commercial, sales or account management leadership role within the FMCG industry; Foodservice and OOH experience is essential.
- Strong network across the Foodservice and Out‑of‑Home sectors.
- Track record of successfully managing and developing high‑performing sales teams.
- Solid understanding of route‑to‑market structures and wholesale operations.
- Commercially astute with excellent negotiation and relationship‑building skills.
- Ambitious, self‑motivated and target‑driven, with a strong leadership presence.
- Based in London and able to travel regularly for meetings and trade engagement.
Benefits
- Competitive salary, bonus and travel allowance.
- Fun, dynamic and supportive working culture.
- Chance to shape and lead the full channel with a category‑defining brand.
