Digital Account Manager – Job Description
This role would be best suited to someone who is either currently an Account Executive looking to progress or an Account Manager looking for a new challenge.
Supporting the Digital team, you will be one of the main points of contact for our digital only clients, leading digital marketing projects from concept to execution, with a particular focus on working in collaboration with the Digital Account Director and Digital Account Manager on a large multi-market digital loyalty campaign for a global client.
This is a temporary/contractual position to span the project duration of 6 months, with the possibility of extending this to a permanent role, subject to business growth within digital.
As a Digital Account Manager, you’ll have solid experience in marketing with a customer service approach. You should also have a clear idea of how digital marketing adds value to company strategy and performance.
Ultimately, you should be able to contribute to the agency’s business growth through creating and maintaining long-term client relationships, identifying opportunities and developing account revenue.
The salary is up to £35k DOE.
Responsibilities
* Build trust and strong connections, maintaining frequent contact with your assigned clients
* Act as the point of contact for clients for digital matters, addressing client queries effectively and in a timely manner
* In conjunction with the Digital Director and Digital Account Director, help deliver digital strategies for your assigned clients, considering their specific requirements and anticipating their needs
* Suggest, design and implement digital projects to increase customer ROI
* Work with the broader agency and in-house studio and development teams in briefing, managing and delivering clients digital work
* Take ownership of timelines, budgets and quality control, ensuring every project meets the clients expectations
* Monitor all stages of campaigns and projects to ensure they run smoothly, on time and remain on budget
* Monitor and identify scope creep to ensure any additional requirements are clearly highlighted to the client in advance with timescales and costs
* QA testing of all work is completed prior to submitting to clients for approval
* Schedule and participate in regular project status meetings with assigned clients
* Report on web performance metrics
* Present digital work and marketing reports to clients, taking feedback and liaising with the internal teams at Cheeky where necessary
* Analyse digital campaign success
* Stay up-to-date with digital technology trends
* Proven work experience as a Digital Account Manager within marketing or digital solutions
* Strong project management skills with the ability to manage multiple priorities
* Excellent customer service and account management skills
* Excellent verbal and written communication skills
* Experience of website development projects
* Hands on experience with SEO/SEM tools
* Experience of Google and Microsoft Adwords campaigns
* Understanding of affiliate marketing, display (including programmatic), SEO and email marketing
* In-depth understanding of online marketing tools and social media platforms
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