Central Employment are working with a leading Technology provider, as they look to appoint a Digital Marketing Executive, reporting into the Marketing Director, with a focus in creating, implementing and executing commercially focused multi-channel campaigns.
We are seeking a results-driven Multi-Channel Digital Marketing Executive to support and deliver high-impact B2B lead generation campaigns across multiple digital channels. This role is ideal for a data-led marketer who thrives on generating qualified leads, optimising campaign performance, and contributing directly to pipeline growth.
You will play a key role in planning and executing integrated campaigns that engage target audiences, support sales objectives, and drive measurable ROI.
Key Responsibilities
1. Plan, execute, and optimise multi-channel B2B lead generation campaigns across paid, owned, and earned channels
2. Develop and deliver integrated campaigns across email, paid media (PPC, paid social), SEO, and content marketing
3. Manage campaign budgets and ensure efficient allocation to maximise ROI and cost-per-lead efficiency
4. Build and optimise landing pages, forms, and conversion funnels
5. Manage paid acquisition channels including Google Ads, LinkedIn Ads, and display networks
6. Execute email marketing campaigns and nurture journeys using marketing automation platforms (...