WHAT YOU DO AT AMD CHANGES EVERYTHING
At AMD, our mission is to build great products that accelerate next-generation computing experiences—from AI and data centers, to PCs, gaming and embedded systems. Grounded in a culture of innovation and collaboration, we believe real progress comes from bold ideas, human ingenuity and a shared passion to create something extraordinary. When you join AMD, you’ll discover the real differentiator is our culture. We push the limits of innovation to solve the world’s most important challenges—striving for execution excellence, while being direct, humble, collaborative, and inclusive of diverse perspectives. Join us as we shape the future of AI and beyond.Together, we advance your career.
We are seeking a Partner Business Development & Enablement Lead to drive building production-ready partner solutions and converting them into measurable demand. This role will support & track partner business planning, technical enablement and validation for Adaptive and x86 (including Physical AI Enablement partners). The role will also lead Adaptive go-to-market and MDF programs in close collaboration with ecosystem governance, program sponsors, product and vertical marketing, and sales. The ideal candidate blends deep ecosystem experience (FPGAs/adaptive SoCs and embedded x86) with programmatic rigor, cross-functional leadership, and a bias for measurable outcomes. This is a full-time position with an immediate start, requiring some travel to support events.
Why This Role
1. Directly shapes the AMD Embedded partner ecosystem by helping partners turn validated solutions into revenue.
2. Operate at the intersection of technical enablement and market execution—spanning Adaptive, x86, and Physical AI Enablement.
3. Deliver measurable impact with clear governance, dashboards, and KPIs tied to partner performance and business outcomes.
What You Will Do
Partner Business Planning and Portfolio Development
4. Assist top partners in business planning, aligned to AECG (Adaptive and Embedded Computer Group) strategic priorities, target verticals, and regional goals.
5. Maintain partner solution roadmaps and track tier-based commitments (Premier/Elite/Select) with AMD program sponsors.
6. Help translate partner strengths into validated offerings; identify gaps in coverage by vertical/region and support recruiting or elevating partners to close strategic gaps.
Demand Creation and Co-sell Acceleration
7. Help convert validated solutions into pipeline via targeted campaigns and programs, for Adaptive, x86, and Physical AI solutions; coordinate webinars, air cover, and enablement activities.
8. Build co-sell kits per vertical (messaging, objection handling, competitive guidance), demo scripts, PoC program materials, and localized content to activate field and partner sellers.
9. Support operational processes for deal registration, rules of engagement, joint account planning; track cycle times and co-sell SLA adherence.
MDF Strategy, Governance, and ROI
10. Co-own Adaptive ODM MDF planning, approvals, and claims with ecosystem governance; apply scorecard and performance gates.
11. Define and collect proof-of-performance, measurement plans, and post-activity reviews; recommend MDF reallocation based on ROI, pipeline influence, strategic alignment, and compliance to brand/terminology and legal requirements.
Program Operations and Interfaces
12. Partner closely with program sponsors to bring validation and campaign results into QBRs and semi-annual strategy refreshes; ensure partner priorities inform enablement roadmaps and GTM plays.
13. Support intake, prioritization, and cross-functional timelines; manage legal/brand reviews, localization, launch readiness, and executive readouts across internal and partner stakeholders.
Measurement and Reporting
14. Build monthly and quarterly dashboards across enablement and GTM: validated solutions by tier/vertical, time-to-validation, interoperability/safety/security pass rates, BIOS/OS compliance, EA-to-GA ramp, and enablement adoption.
15. Track Physical AI Enablement metrics: number of validated inference solutions, throughput/latency, power-performance efficiency, deployment guide completeness.
16. Report demand and co-sell KPIs: partner-attached pipeline and revenue (sourced/influenced), win rates, ASP uplift, velocity, event-to-pipeline conversion, MDF utilization/ROI, deal reg cycle time, and co-sell SLA adherence.
17. Provide inputs to ecosystem scorecards; recommend corrective actions and incentive alignment to improve partner performance.
Qualifications
18. 5 years in partner business development, solutions/partner marketing, technical program management, or product management within semiconductors or embedded systems.
19. Ability to translate technical concepts (RTL/HLS flows, AI pipelines, boards/SOMs, middleware/OS stacks, security/functional safety) into clear value propositions and market-ready solution narratives.
20. Exposure to GTM programs and MDF processes (co-branded content, launches, events, demand generation, pipeline analytics, ROI tracking) is a plus.
21. Strong organizational and project coordination skills; comfortable working across product marketing, field/channel, PR/AR, legal/brand, and partner management; interest in early-access programs.
22. Excellent written and verbal communication; adept at partner-facing communications and executive briefings.
23. Tools: familiarity with CRM/PRM, marketing automation, project/collaboration platforms, content management, and analytics/reporting; strong spreadsheet and dashboard skills.
24. Bachelor’s degree in engineering, computer science, marketing, or a related field (or equivalent experience). MBA is a plus.
Location and Travel
25. Belfast- willingness to travel up to 45 days per year for partner meetings, events, workshops, and roadshows as needed.
#LI-SF1
#LI-Hybrid
Benefits offered are described: AMD benefits at a glance.
AMD does not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services. AMD and its subsidiaries are equal opportunity, inclusive employers and will consider all applicants without regard to age, ancestry, color, marital status, medical condition, mental or physical disability, national origin, race, religion, political and/or third-party affiliation, sex, pregnancy, sexual orientation, gender identity, military or veteran status, or any other characteristic protected by law. We encourage applications from all qualified candidates and will accommodate applicants’ needs under the respective laws throughout all stages of the recruitment and selection process.
AMD may use Artificial Intelligence to help screen, assess or select applicants for this position. AMD’s “Responsible AI Policy” is available here.
This posting is for an existing vacancy.
We are seeking a Partner Business Development & Enablement Lead to drive building production-ready partner solutions and converting them into measurable demand. This role will support & track partner business planning, technical enablement and validation for Adaptive and x86 (including Physical AI Enablement partners). The role will also lead Adaptive go-to-market and MDF programs in close collaboration with ecosystem governance, program sponsors, product and vertical marketing, and sales. The ideal candidate blends deep ecosystem experience (FPGAs/adaptive SoCs and embedded x86) with programmatic rigor, cross-functional leadership, and a bias for measurable outcomes. This is a full-time position with an immediate start, requiring some travel to support events.
Why This Role
26. Directly shapes the AMD Embedded partner ecosystem by helping partners turn validated solutions into revenue.
27. Operate at the intersection of technical enablement and market execution—spanning Adaptive, x86, and Physical AI Enablement.
28. Deliver measurable impact with clear governance, dashboards, and KPIs tied to partner performance and business outcomes.
What You Will Do
Partner Business Planning and Portfolio Development
29. Assist top partners in business planning, aligned to AECG (Adaptive and Embedded Computer Group) strategic priorities, target verticals, and regional goals.
30. Maintain partner solution roadmaps and track tier-based commitments (Premier/Elite/Select) with AMD program sponsors.
31. Help translate partner strengths into validated offerings; identify gaps in coverage by vertical/region and support recruiting or elevating partners to close strategic gaps.
Demand Creation and Co-sell Acceleration
32. Help convert validated solutions into pipeline via targeted campaigns and programs, for Adaptive, x86, and Physical AI solutions; coordinate webinars, air cover, and enablement activities.
33. Build co-sell kits per vertical (messaging, objection handling, competitive guidance), demo scripts, PoC program materials, and localized content to activate field and partner sellers.
34. Support operational processes for deal registration, rules of engagement, joint account planning; track cycle times and co-sell SLA adherence.
MDF Strategy, Governance, and ROI
35. Co-own Adaptive ODM MDF planning, approvals, and claims with ecosystem governance; apply scorecard and performance gates.
36. Define and collect proof-of-performance, measurement plans, and post-activity reviews; recommend MDF reallocation based on ROI, pipeline influence, strategic alignment, and compliance to brand/terminology and legal requirements.
Program Operations and Interfaces
37. Partner closely with program sponsors to bring validation and campaign results into QBRs and semi-annual strategy refreshes; ensure partner priorities inform enablement roadmaps and GTM plays.
38. Support intake, prioritization, and cross-functional timelines; manage legal/brand reviews, localization, launch readiness, and executive readouts across internal and partner stakeholders.
Measurement and Reporting
39. Build monthly and quarterly dashboards across enablement and GTM: validated solutions by tier/vertical, time-to-validation, interoperability/safety/security pass rates, BIOS/OS compliance, EA-to-GA ramp, and enablement adoption.
40. Track Physical AI Enablement metrics: number of validated inference solutions, throughput/latency, power-performance efficiency, deployment guide completeness.
41. Report demand and co-sell KPIs: partner-attached pipeline and revenue (sourced/influenced), win rates, ASP uplift, velocity, event-to-pipeline conversion, MDF utilization/ROI, deal reg cycle time, and co-sell SLA adherence.
42. Provide inputs to ecosystem scorecards; recommend corrective actions and incentive alignment to improve partner performance.
Qualifications
43. 5 years in partner business development, solutions/partner marketing, technical program management, or product management within semiconductors or embedded systems.
44. Ability to translate technical concepts (RTL/HLS flows, AI pipelines, boards/SOMs, middleware/OS stacks, security/functional safety) into clear value propositions and market-ready solution narratives.
45. Exposure to GTM programs and MDF processes (co-branded content, launches, events, demand generation, pipeline analytics, ROI tracking) is a plus.
46. Strong organizational and project coordination skills; comfortable working across product marketing, field/channel, PR/AR, legal/brand, and partner management; interest in early-access programs.
47. Excellent written and verbal communication; adept at partner-facing communications and executive briefings.
48. Tools: familiarity with CRM/PRM, marketing automation, project/collaboration platforms, content management, and analytics/reporting; strong spreadsheet and dashboard skills.
49. Bachelor’s degree in engineering, computer science, marketing, or a related field (or equivalent experience). MBA is a plus.
Location and Travel
50. Belfast- willingness to travel up to 45 days per year for partner meetings, events, workshops, and roadshows as needed.
#LI-SF1
#LI-Hybrid
Benefits offered are described: AMD benefits at a glance.
AMD does not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services. AMD and its subsidiaries are equal opportunity, inclusive employers and will consider all applicants without regard to age, ancestry, color, marital status, medical condition, mental or physical disability, national origin, race, religion, political and/or third-party affiliation, sex, pregnancy, sexual orientation, gender identity, military or veteran status, or any other characteristic protected by law. We encourage applications from all qualified candidates and will accommodate applicants’ needs under the respective laws throughout all stages of the recruitment and selection process.
AMD may use Artificial Intelligence to help screen, assess or select applicants for this position. AMD’s “Responsible AI Policy” is available here.
This posting is for an existing vacancy.