Job Title: Digital Marketing Manager, Black Rock
Restaurants, Head Office
Location: Brighton, Head Office.
Full-Time | Permanent
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Join One of Brighton’s Leading
Restaurant Groups
Black Rock Restaurant Group is one of the UK’s most exciting
independent restaurant groups, with standout venues across London and Brighton
including The Coal Shed, Burnt Orange, The Salt Room, and Tutto.
We are dedicated to creating unforgettable guest
experiences, inspired by the Persian concept of “Nooshe jân” – meaning more
than just “Bon Appetit”, but “may it nourish your soul”. Every detail, from the
quality of our ingredients to the lighting, music, and service, is designed to
elevate and enrich the guest experience.
Founded by acclaimed restaurateur Razak Helalat, Black Rock
Restaurant Group is a place where passion, quality, and hospitality come
together – and where your career can grow and thrive.
About the Role
As the Digital Marketing Manager, you will be an
integral part of the team, using tech platforms to drive commercial success,
spearheading our online marketing strategy, optimising performance, and
providing critical marketing intelligence for our group of high-end restaurants
and bars.
As a team player you will act as a role model to all team members by
showing a positive approach through excellent support, training and
communication.
We pride ourselves on recruiting passionate individuals and creating career
pathways that allow people to grow within the industry they love.
In This Role You’ll:
* Shape
and deliver on digital marketing plans.
* Use
business insights from booking engines (Seven Rooms, Collins), for sales
forecasting and identifying new revenue opportunities, linking campaign
performance directly to business goals.
* Leverage
analytics and precise targeting to maximise ROI across all digital
channels.
* Drive
CRM strategies, understanding and reporting on the lifetime value (LTV) of
new and existing customers.
* Support
the Brand Marketing Manager by providing the necessary platforms and
technical expertise to launch and manage multi-channel campaigns.
* Work
with the Content Marketing Manager to maximise the impact of digital
marketing channels.
* Collaborate
closely with the Sales Team to develop and execute workflows for corporate
and group party bookings.
* Provide
in-depth analysis and insightful reporting on all digital marketing
activities.
* Oversee
SEO analysis and planning to enhance organic visibility and maintain a
strong understanding of technical website build and CMS to ensure optimal
online presence.
* Develop
and maintain comprehensive dashboards to visualise and interpret data.
People Support
* Evaluate,
train, motivate and guide relevant team members on digital marketing
skills.
* Attend
and contribute to Sales & Marketing Team briefings and other related
activities.
* Be an ambassador for the ethics and values of Black Rock Restaurants
* Work with external agencies such as Hideout on web optimisation strategies.
What We Offer in Return
We believe in investing in our people. That’s why we offer a
truly competitive pay package, a great professional environment, and
opportunities for real growth within one of the UK's most respected hospitality
groups.
As Digital Marketing Manager, you’ll enjoy these benefits:
* A truly
competitive pay package
* Free
food and drinks on shift
* Team
incentives, trips and rewards
* 50% staff
discount at all our restaurants for you, your friends &
family
* An
extra day’s holiday every year for your first five years
* Refer
a Friend scheme – earn money per successful hire
* Cycle
to Work scheme
* Flexible
hours and shift patterns
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What We’re Looking For
* A
confident, digital marketing guru with at least five years
experience with two years in a hospitality role.
* A
data-led mindset, someone who supports clever thinking with evidence and
strong commercial acumen.
* Booking
Engines: Seven Rooms, Collins or equivalent. Desirable not essential
* Hospitality
EPOS Systems: Strong understanding of how to extract and interpret sales
data.
* CRM
Platforms: Airship, Salesforce, or Access or equivalent.
* Advertising
Platforms: Full understanding of Google Business and Google Campaign
Manager, strong knowledge of Meta advertising (Facebook/Instagram).
* Website:
Good knowledge of technical website build and Content Management Systems
(CMS).
* SEO:
Good knowledge of SEO analysis and planning tools/strategies.
* Exceptional
analytical skills, with the ability to identify trends, draw conclusions,
and make data-driven recommendations.
* Able
to build a dashboard in customisable and interactive analytics platforms.
* Excellent
communication skills, able to articulate complex technical and data
insights to non-technical stakeholders.
* A
proactive problem-solver with meticulous attention to detail and a
commercial mindset.
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Why Join Us?
By joining Black Rock Restaurant Group, you become
part of one of the UK’s leading independent restaurant companies. We pride
ourselves on recruiting passionate individuals who thrive in hospitality and
love working as part of an established, close-knit team. With venues across
Brighton and London—including The Salt Room, Burnt Orange, Tutto, and The
Coal Shed—we offer excellent progression opportunities across the group.
If you want to be part of something special, and join the friendliest
team in town, we’d love to hear from you.
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Apply Now
Ready to take your hospitality career to the next level? Click apply and let’s
talk!
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