Company Description
Playful Promises is an inconic brand specialising in D+ lingerie. We also have a thriving private label business.
Role Description
We are seeking a full-time Digital Executive to join our London-based team in a hybrid capacity. Working closely with the Digital Manager, this role focuses on driving traffic, sales and conversion across our online stores, playing a key part in implementing our digital multi-channel marketing strategy to achieve KPIs. Responsibilities include executing day-to-day activity across SEO, PPC and social, proactively planning and creating content, updating and optimising on-site content, supporting UX improvements, and ensuring timely and accurate product launches across all platforms.
Responsibilities
* Carry out day-to-day activity across traffic acquisition, sales, conversion, and reporting
* Assist with data collation to support data-driven strategies and achieve KPIs
* Work alongside the Digital Manager and external developers to deliver UX updates to the website
* Implement and refresh on-site content, including homepage and landing pages, to keep content relevant and engaging
* Support SEO and PPC channels, including assisting with strategy creation and implementation
* Manage day-to-day activity across the marketing calendar and all marketing channels (email and social) to achieve KPIs
* Create content and graphics, and attend photoshoots
* Prepare imagery and write product descriptions
* Manage an external admin team to ensure products are launched accurately and on time across all D2C sites
Skills & Experience
* Ideally worked with shopify or similar platform
* Experience with creating content and using tools like Adobe, Canva and Capcut
* At least 3+ years experience in a similiar role with a track record in meeting KPIs in a digital brand
Salary range around £28k - £32k