Senior Product Manager-Digital Adoption
Location: Windsor - Hybrid - 1 day per week onsite initially
Start Day: ASAP
Contract Rate: £545 per day inside IR35
Duration: 6–12 months initially
Role Overview
Our client is seeking a Senior Product Manager – Digital Adoption to drive the strategy and execution of digital self-service adoption, shifting customer engagement from telephony to digital-first channels. This is a senior, end-to-end role requiring strong stakeholder influence and delivery ownership, with a focus on improving customer experience and measurable channel performance.
Key Responsibilities
* Define and execute digital adoption strategy and roadmap (KPIs, containment, success metrics)
* Own end-to-end delivery of initiatives across product features, journeys, design, and communications
* Drive channel shift from telephony to digital self-service
* Collaborate with Product, Engineering, Design, Marketing, and AI teams
* Develop customer engagement and behavioural strategies to increase adoption
* Track performance, analyse data, and continuously optimise outcomes
* Influence senior stakeholders to drive strategic decisions and improve customer experience
Skills & Experience
* 10+ years’ experience in Product Management
* Proven experience delivering digital adoption and channel shift initiatives
* Strong background in roadmap planning, KPI definition, and performance tracking
* Experience working cross-functionally across Product, Technology, Design, Marketing, and AI
* Data-driven approach with a focus on continuous optimisation
* Excellent stakeholder management and communication skills
If you have the relevant skills and experience, please do apply promptly to be considered