Purpose of the role
To create and manage marketing content and tools that help Geek Retreat stores attract and engage players and customers. The role focuses on producing central assets, managing brand channels, supporting franchisees with practical marketing tools and training, and delivering marketing activity for head office–run stores and new concepts such as Hobbycraft concessions.
Key responsibilities
* Maintain and update Canva templates and brand assets so franchisees can produce their own local marketing materials.
* Produce and update animated graphics for in-store TV screens.
* Manage and schedule content for Geek Retreat's Facebook pages, Instagram and LinkedIn.
* Deliver training and guidance to franchisees on social media best practice during network calls and other sessions.
* Lead the Community Champions programme and franchisee-specific focus groups
* Plan and execute marketing for head office–run stores and pilots, including new Hobbycraft locations.
* Support head office promotions and campaigns
* Liaise with suppliers and internal teams to ensure brand consistency and timely delivery of assets.
* Deliver product and promotional email campaigns in Mailchimp, including copy, visuals and reporting.
* Monitor engagement and report on the performance of central channels and campaigns.
* Create and distribute press releases for local and regional coverage
* Contribute to monthly planning calls with franchisees to help improve in-store sales/footfall/awareness
Skills and experience
* Design skills, including Canva and basic video/animation tools.
* Confident social media management across Facebook, Instagram and LinkedIn.
* Experience running campaigns and producing marketing assets for a consumer brand.
* Ability to train and support non-marketers to use marketing and digital tools effectively.
* Organised, able to manage multiple projects and deadlines.
* Collaborative and comfortable working with franchisees within a remote head office team.
Measures of success
* Quality and timeliness of marketing assets and templates provided to stores.
* Engagement and growth on Geek Retreat central social channels.
* Adoption and satisfaction levels from franchisees using provided tools.
* Effective marketing support for head office pilots.
Job Type: Full-time
Pay: £29,000.00 per year
Benefits:
* Additional leave
* Casual dress
* Company pension
* Employee discount
* Work from home
Work Location: Remote