Digital Analytics & CRO Specialist
London - Hybrid - 2-3 days
About the Role
We’re seeking a data-driven specialist to own digital analytics and conversion optimisation across global platforms. You’ll implement robust tracking, deliver actionable insights, and drive a culture of experimentation.
Key Responsibilities
* Configure and optimise analytics tools (GA4, Adobe Analytics, GTM).
* Develop tagging specs, data layers, and event taxonomies.
* Build dashboards (Looker Studio, Power BI) and deliver performance insights.
* Lead CRO strategies: design A/B and multivariate tests, analyse results, and recommend improvements.
* Ensure compliance with GDPR and data governance standards.
* Collaborate with product, UX, and engineering teams to embed analytics early.
What We’re Looking For
* Hands-on experience with GA4, Adobe Analytics, GTM.
* Strong CRO and experimentation knowledge.
* Skilled in dashboarding tools and data storytelling.
* Familiarity with GDPR and data governance.
* Bonus: Databricks, CRM integrations, behavioural tools (Hotjar, Contentsquare).
Apply now to help shape data-driven digital experiences.