JOB DESCRIPTION : ACCOUNT DIRECTOR
Years of experience: 6-8
Job Title: Account Director – Luxury Travel PR (Agency)
Location: Hammersmith, London (4 days a week)
The Role
We are an established, award-winning PR agency specialising in luxury travel, hospitality, and lifestyle. We are looking for an accomplished Account Director to lead a portfolio of global clients, delivering strategic, creative, and commercially sound PR campaigns.
This is a senior client-facing role requiring exceptional media relationships, confident leadership, and a deep understanding of how agencies operate at pace.
Key Responsibilities
Client & Account Leadership
* Serve as the senior day-to-day lead for multiple luxury travel and hospitality accounts
* Own client relationships, acting as a trusted strategic advisor
* Develop long-term PR strategies that deliver measurable impact
* Lead client meetings, quarterly reviews, and new campaign presentations
Media Strategy & Press Office Excellence
* Oversee and direct press office activity across all accounts
* Leverage senior-level relationships with top-tier UK and international travel, luxury, lifestyle, and business media
* Secure standout coverage across print, online, broadcast, and digital platforms
* Lead press trips, international media visits, hotel launches, and destination campaigns
Commercial & Agency Performance
* Manage account budgets, forecasting, and retainers to ensure profitability
* Identify and drive opportunities for account growth and upselling
* Support new business pitches, credentials, and proposals
* Ensure all work is delivered on time, on budget, and to the highest standard
Team Leadership & Development
* Closely line manage Account Managers and Account Executives
* Provide strategic direction, mentoring, and performance feedback
* Play a key role in resource planning and team development
* Foster a collaborative, positive, and high-performing team culture
Industry Insight & Thought Leadership
* Stay ahead of trends across luxury travel, hospitality, aviation, wellness, and destinations
* Contribute to agency thought leadership, media commentary, and profile-building initiatives
Skills & Experience
Essential
* 6–8+ years’ PR experience within an agency environment
* Strong background in luxury travel, hospitality, or premium lifestyle PR
* Proven track record of delivering high-impact coverage and campaigns
* Exceptional client handling and presentation skills
* Experience managing retainers, budgets, and multiple accounts
* Strong leadership and people management experience
* Excellent writing, editing, and storytelling ability
Desirable
* International luxury brand experience
* Strong network of senior media contacts (UK and global)
* Experience integrating influencer, social, or digital campaigns
Personal Attributes
* Polished, confident, and commercially minded
* Strategic thinker with strong creative instincts
* Calm under pressure in a fast-paced agency environment
* Passionate about luxury travel and global culture
What We Offer
* High-profile global luxury travel clients
* A collaborative, ambitious and creative agency culture
* Competitive salary and benefits
* 1 day WFH a week
* Gym membership
* Opportunities for international travel and attendance at high profile events