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Influencer marketing executive

London
The College of Naturopathic Medicine
Marketing executive
Posted: 12 January
Offer description

Type of Job: Full time, Permanent

Place of work: London, hybrid option available after 3 months

(*Russian speaking)*

To support our continued international expansion, The College of Naturopathic Medicine (CNM) is recruiting a Russian-speaking Influencer Marketing Executive to join our marketing team in London.

This role forms a vital part of the marketing strategy, helping to shape the future and driving CNM's growth through strategic influencer partnerships; growing our commercial offering across all business areas.

Tasks and responsibilities:

1. Influencers:

* Contracting new influencers and maintaining the existing ones to bring awareness for our College in the UK/IRE and Worldwide.
* Plan, create and deliver CNM's influencer activity, ensuring our business priorities are fully supported and amplified.
* Responsible for providing the influencer with all the tools they need.
* Help the team execute events with influencers, coordinating the logistics for these events.
* Monitor and analyse our growth metrics and qualitative feedback (weekly reporting).
* Develop good relationships with our influencers, facilitating engaging with them regularly.
* Follow the content of our contracted influencers to ensure they are adhering to their contracted obligations and identifying trends that can help shape future activity.
* Understand the finance processes and ensure team accuracy with influencer payments.
* Manage influencer's paperwork, payments, and contract renewals.
* Source content and opportunities, assisting in managing the weekly newsletter sent to influencers.

2. Partnerships:

* Approaching new B2B partners.
* Preparing visuals and writing copy for cross-promotional campaigns.
* Preparing PO and invoices, liaising with key stakeholders and the Accounts to discuss budget and make sure invoices get paid on time.

3. Assisting the Marketing Manager and the Head of the Department in various tasks.

The ideal candidate has the following skills:

* Can speak Russian and English fluently
* Proficient in engaging and working with prominent influencers.
* Passion for influencer marketing, with a minimum of one-two years' experience in the field.
* Excellent organisational and communication skills
* Fluent in all social media platforms (Instagram, YouTube, Twitter, Facebook, TikTok, Snapchat, etc.) and digital marketing trends
* Ability to identify trends/techniques that deliver engagement and advocacy. A keen interest in Natural Health would be advantageous.
* Good analytical skills and ability to think strategically and creatively.
* Self-motivated, action-orientated and ambitious with a cheerful "can-do" attitude

Benefits:

* Salary from £27 to £33K, negotiable depending on skills and experience.
* Free short courses on natural therapies.
* Store discount card.
* Bike to work scheme.
* Personal development.

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