Pattern: Hybrid (2-3 days in the office)
The Mission: Own the execution. Manage the team. Drive the growth.
About Ink Digital
Ink Digital is an independent, high-growth agency built on being practical and commercial. We dont do "fluff" or vanity metrics; we do work that moves the needle. As we scale, we are looking for a heavy-hitting PPC Manager to work alongside our Head of Paid Search to lead the department’s output and operational standards.
This isnt a "maintenance" role. You will be responsible for the performance of key accounts, the management of four Digital Executives, and the commercial growth of the PPC department.
What You’ll Be Doing
1. Operational Leadership & Team Management
* Manage and Direct: You will be the operational lead for 4 Digital Marketing Executives. You are responsible for their output, ensuring every account meets the "Ink Standard" for quality and pacing.
* Workflow Oversight: Assign tasks, oversee account health, and act as the first point of escalation for technical issues.
* Quality Control: Implement and run rigorous QA processes to ensure zero-error execution across all client builds.
2. High-Level Performance Execution
* Advanced Strategy: Lead the strategy for complex Search campaigns, moving beyond basic ROAS to Profit-on-Ad-Spend (POAS) and LTV-led bidding.
* Omnichannel Synergy: Work directly with the SEO team to ensure a "Total Search" approach - identifying where PPC can plug gaps in organic visibility and vice versa.
* Data & Attribution: Own the transition to a cookieless world. You’ll implement First-Party Data strategies, Enhanced Conversions, and CRM integrations (HubSpot) to ensure our bidding AI is fed the best possible data.
3. Commercial & Departmental Growth
* New Business & Pitches: Support the Head of Paid Search in audits and pitches. You should be able to look at a prospects account, find the "leaks," and present a clear roadmap for growth.
* Process Building: Help create the internal playbooks, testing frameworks, and reporting templates that allow the department to scale efficiently.
* Creative Input: Direct the creative requirements for Demand Gen and PMax, ensuring the assets we use are backed by performance data.
About You
* Experience: 3+ years in a high-paced agency environment. You know how to handle the pressure of multiple deadlines and varying budgets.
* The Manager: You are ready (or already experienced) to manage people. You can delegate effectively and hold others accountable for their work quality.
* The Technician: You have a deep understanding of Google Ads, GA4, and the technical side of tracking. You dont just "set and forget"; you hunt for marginal gains.
* The Communicator: You can sit in front of a client and explain complex performance data in a way that makes sense to their bottom line.
Technical Skills
Must-Have:
* Expert-level Google Ads (Search, PMax, AI Max).
* Proficiency in GA4 and Server-Side tracking concepts.
* Experience managing or mentoring junior team members.
* Strong commercial awareness (understanding client margins and business goals).
Nice-to-Have:
* CRM Knowledge: Experience linking HubSpot, Salesforce or similar, to ad platforms.
* Feed Management: Experience with Merchant Center or tools like Channable/Feedonomics.
* Paid Social: Strategic knowledge of Meta and LinkedIn to support omnichannel growth.
* Flexible working hours (8:30am–5:00pm or 9:00am–5:30pm).
* 25 days holiday + Bank Holidays + Birthday off.
* Rapid progression as the department expands.
* Profit sharing and Christmas closure.
* Mental health support (Headspace & Business Therapy).
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