An Exciting Opportunity to Drive Significant Commercial Growth
Kents Cavern is one of the UK’s most extraordinary prehistoric attractions — a world-famous natural cave system with a rich heritage, incredible visitor experience, and huge untapped commercial opportunity.
We are looking for an ambitious, highly driven, commercially focused Sales Manager to lead and significantly grow our Groups, Schools and Coach business.
This is a high-impact sales role for someone who thrives on building pipelines, developing partnerships, opening doors, and delivering results.
You will be laser focused on increasing visitor volume, driving revenue growth, and positioning Kents Cavern as a must-visit destination for educational visits, coach operators, tour groups and organized travel.
This is an exciting opportunity for someone who wants ownership, visibility, and the chance to make a genuine commercial impact within a growing visitor attraction business.
The Role
As Sales Manager, you will own and drive all sales activity across:
* Schools and educational visits
* Coach operators and group travel
* Tour operators
* Group bookings
* Travel trade partnerships
* Private group experiences
Your focus will be clear:
* Generate high-volume visitor growth
* Increase bookings and revenue
* Build strong long-term partnershipsCreate proactive sales pipelines
* Deliver and exceed commercial targets
You will spend your time identifying opportunities, building relationships, converting leads, and ensuring Kents Cavern is front of mind within the education and group travel sectors.
This role requires energy, resilience, commercial instinct and a relentless focus on results.
Key Responsibilities
Drive Sales Growth
* Deliver ambitious sales targets and revenue budgets across schools, groups and coaches.
* Proactively identify and secure new business opportunities.
* Build strong relationships with coach operators, schools, educational organisations and group travel partners.
* Develop repeat business through excellent relationship management and follow-up activity.
* Increase visitor numbers through strategic outreach and targeted sales activity.
Own the Pipeline
* Create and manage a robust sales pipeline with clear actions, priorities and conversion tracking.
* Ensure all opportunities are followed up quickly and professionally.
* Monitor performance and proactively identify risks, gaps and opportunities.
* Use data and reporting to drive improvements and maximise conversion.
Commercial Delivery
* Prepare compelling proposals, quotations and group packages.
* Maximise revenue opportunities across all group and educational bookings.
* Work closely with operational teams to ensure the visitor experience supports commercial growth.
* Collaborate with marketing teams to ensure campaigns align with group and schools objectives.
External Engagement
* Represent Kents Cavern confidently within the tourism, education and travel sectors.
* Attend networking events, trade events and industry meetings where appropriate.
* Build awareness of Kents Cavern as a leading destination for educational and group experiences.
What We’re Looking For
We’re looking for someone who is:
* Highly motivated and target driven
* Commercially sharp and ambitious
* Confident building relationships and winning business
* Organised, proactive and energetic
* Passionate about driving visitor growth
* Skilled at pipeline management and conversion
* Comfortable working at pace and delivering results
* A strong communicator with excellent negotiation skills
Most importantly, you must be someone who genuinely enjoys sales, thrives on achieving targets, and wants to make a measurable impact.
Success in This Role Looks Like
* Significant growth in schools, groups and coach bookings
* Strong repeat business and long-term partnerships
* Consistent achievement of revenue and visitor targets
* Clear, active and well-managed sales pipelines
* Increased market presence within education and travel sectors
* Strong confidence from senior leadership in commercial delivery
Why Join Kents Cavern?
This is a rare opportunity to join one of the UK’s most unique attractions in a role with genuine influence and visibility.
You will have the opportunity to:
* Drive real commercial growth
* Shape strategy and partnerships
* Build a high-performing sales pipeline
* Work within an ambitious and growing business
* Make a direct impact on visitor numbers and revenue
If you are commercially driven, passionate about sales, and excited by the challenge of growing a major visitor attraction business, we would love to hear from you.
Compensation: Competitive salary
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