Description
Great People Work Here
In Twinings UK&I we’ve come a long way since Twinings began in 1706, and we’re excited that we are now a leading brand in both hot and cold Wellbeing drinks, empowering millions of consumers to get the most out of life. We’ve created an organisation designed to be in flow, where everyone has a pivotal role to play, and an experience that enables you to get the most out of life at Twinings and thrive.
We’re looking for a Senior Brand Manager to not only influence the strategic vision and design of our soft drinks brand experience, but also take a hands-on role to deliver the execution as the portfolio lead. You’ll be a key contributor within a Marketing-led business, with the goal of delivering key growth strategies and initiatives for our cold drinks (Sparkling Tea) - driving long term sustainable growth, with clear line of sight to our brand purpose & vision.
We’re looking for someone who has the passion and resilience to embrace the level of spotlight on our Cold Hub, and the influencing skills to bring stakeholders from within the UK+I and beyond on our growth journey with us. You’ll enjoy working with data, trends and insights but also embrace ambiguity, bringing a demonstrable ability to make things happen in new spaces.
Key Responsibilities
* Lead UK&I where to play needstate / occasion choices for cold: rooted in key consumer insight & sustainable commercial opportunities
* Heavily influence the vision for our consumer daytime treat (cold) experience: Retail, OOH, E-Comm - inspiring cross-functionally / cross-market
* Lead the development of the UK&I specific renovation funnel: Development & excellent delivery of UK&I renovation, nurture proposition
* Portfolio ownership: continuously monitoring and reappraising cold portfolio (performance, nurturing, regulatory risk)
* Inspire others to the ‘what could be’ and ‘how you could get there’ across the full brand experience.
* Application of insights into winning unlocks to deliver true value creation for the consumer, customer and company
* Excellence in consumer needs, behaviour & intuition: Bring outstanding knowledge in trends, competitor understanding & drive curiosity to keep learning & discovering
Skills, Knowledge and Expertise
* Substantial Brand Management experience within soft drinks, ideally within challenger brands and / or the wellbeing space.
* Your creativity and curiosity knows no bounds – you are constantly learning, looking outside & stretching into new spaces
* Demonstrable experience of enabling development of winning NPD / Range / activation plans
* Understanding of Regulatory challenges & experience in finding new ways to approach things, seeing solutions rather than barriers
* You are a consumer ‘know it all’– always thinking about what would they want, how would they feel
* You don’t get ‘bogged’ down in the day to day – keeping the vision and end in mind
* You are brave, have freedom to act and are not afraid to challenge the norm
* Highly creative in everything you do – finding new ways, full of ideas – with purpose & insight
* Passionate, tenacious, resilient & highly accountable – you can ride the bumps and pick yourself up to keep going
* You are commercial and aware of value creation for the company and the category / customer as well as the consumer
Benefits
* Yearly bonus based on personal contribution and financial performance
* Flexible working options
* 25 days holiday plus 8 bank holidays and the option to buy and sell holidays
* Onsite Gym and Wellbeing Centre
* Perkbox – employee discount scheme with discounts online, in high street stores, cinema, holidays, restaurants and many more
* Pension scheme with your contributions matched for up to 10% of your salary
* Opportunity for a variety of marketing leading development opportunities
* Inspiring connection events in line with our exciting wellbeing vision
* Access to ABF Networking, connect, collaborate, and grow across the ABF Group.
* SimplyHealth Cash plan
* Onsite Staff shop and online staff discounts
* Bupa Private Medical Insurance
* Electric Car Scheme
* Access to LinkedIn Learning
* Four week Digital Nomad
* 2 recharge days a year to pause and get back on top and thriving
* Birthday day off
Twinings has become one of the world’s most renowned tea companies over its 300-year history because we never stop learning, never stop experimenting and never stop inventing. We take pride in our tea from bud to cup and have been working with some of our tea estates around the world since the early 18th Century.
More than 300 years later, the love of tea is still here - and so are we! We still sell tea from Thomas’s shop, and we still work hard to bring the most innovative new blends to tea lovers around the world. Now, we have over 500 varieties and our teas are cherished all over the world. Our expert master blenders taste more than 3,000 cups of tea every week. So you can be sure the next cup you taste will be every bit as good as the one yesterday or the day before.
Our approach to Diversity, Equity & Inclusion
At TwiningsOvo, we believe in the power of diversity to drive innovation and meaningful work. We are committed to building a workplace where people from all backgrounds, identities, and experiences feel safe, valued, have a sense of belonging and are empowered to thrive. Inclusion is more than a goal, it’s how we work together every day. As an equal opportunity employer, we prohibit any unlawful discrimination against an applicant on the basis of their ethnicity, colour, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, neurodiversity, age, socioeconomic background or any other status protected by law and are committed to promoting diversity across our workplace.
Applicants may be entitled to reasonable adjustments under the terms of the Equality Act. A reasonable adjustment is a change in the way things are typically done which will ensure an equal employment opportunity.
Please inform our Talent Acquisition or HR Shared Services team if you need any assistance completing your application or to otherwise participate in the application process.