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Copywriting specialist

Birmingham (West Midlands)
Accenture
Copywriter
Posted: 4 July
Offer description

About Accenture:Accenture is a leading global professional services company, delivering a broad range of services in strategy and consulting, interactive, technology, and operations, with digital capabilities across all of these services. We combine unmatched experience and specialized capabilities across more than 40 industries, powered by the world’s largest network of Advanced Technology and Intelligent Operations centers.

At the heart of every great change is a great human. We believe in inclusion and diversity and supporting the whole person. Our core values—Stewardship, Best People, Client Value Creation, One Global Network, Respect for the Individual and Integrity, shape everything we do.

The Team:You’ll join a high-performing content and creative team within the Midlands Delivery Centre, working on one of the world’s most iconic automotive brands. We deliver award-winning creative and customer-centric content across websites, tools, and digital campaigns that span the full customer journey.

The Role:We’re looking for a skilledCopywriterto support the creation and refinement of customer-facing content across digital platforms. Working within a cross-functional team of designers, UX experts, and content editors, you'll be responsible for crafting copy that aligns with brand tone, engages automotive audiences, and supports campaign and product objectives.

You'll be responsible for writing, editing, and reviewing copy used across web pages, product tools, and marketing campaigns, ensuring clarity, consistency, and high quality. You’ll also help shape how our client communicates new products, features, and innovations across multiple markets.

Key Responsibilities:

* Write and edit digital content for automotive websites, digital tools, and marketing platforms

* Collaborate with designers, developers, and content editors to bring concepts to life

* Interpret creative briefs and contribute ideas that enhance messaging and customer engagement

* Ensure copy aligns with brand tone of voice, campaign strategy, and platform best practices

* Conduct light content testing to ensure content displays correctly across browsers and devices

* Review existing content for improvements in clarity, relevance, and SEO where appropriate

* Ensure all content is accurate, complete, and delivered on time

* Flag and escalate content or implementation issues to the Content Team Lead when needed

* Participate in team briefings and support wider campaign rollouts as required

Qualification:

Skills & Experience:

* Experience writing digital content for websites, marketing, or eCommerce (ideally in the automotive or technology sectors)

* A sharp eye for detail and a ‘right first time’ approach

* Strong understanding of digital platforms and how content performs across devices

* Ability to understand and translate complex product information into clear, engaging messaging

* Excellent written and verbal communication skills

* Comfortable managing multiple workstreams in a fast-paced, collaborative environment

* Familiarity with content management systems (e.g. Adobe Experience Manager or SharePoint) is preferred

* A solid understanding of digital best practices, accessibility, and content governance

Why Join Us?You’ll have the opportunity to shape digital experiences for a globally recognized automotive brand while growing your skills in a dynamic, supportive environment. As part of Accenture Interactive, you’ll also be part of a wider creative and digital network committed to innovation, inclusion, and impact.

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