Head of Performance Marketing
Fashion / Retail Brand
£80,000-£90,000 + 20% Bonus
Zachary Daniels are proud to be exclusively representing one of the UK's fastest growing clothing brands in the search for a commercially driven Head of Performance Marketing.
This is a high-impact role within a founder-led, scaling fashion business. Significant investment is being made into structure, performance, and long-term growth - and performance marketing sits at the heart of that strategy.
The Role
Reporting to the COO, you will own and scale the customer acquisition strategy across paid media. You'll lead a team of two managers, balancing hands‑on execution with strategic leadership as the function continues to evolve.
You will:
* Develop and execute a scalable, data‑led acquisition strategy
* Own paid media across Meta, Google, TikTok and YouTube
* Drive improvements in CPA, ROAS, LTV and overall channel efficiency
* Optimise budget allocation, testing frameworks and channel mix
* Deliver clear, commercial performance reporting
* Collaborate cross‑functionally with merchandising, product, creative and tech
About You
* Proven paid media leadership within fashion or consumer e‑commerce
* Strong in‑house experience preferred
* Deep commercial understanding of acquisition metrics and growth levers
* Comfortable in a founder‑led, high‑accountability environment
* Hands‑on, analytical and commercially sharp
* CRM exposure is a bonus, not essential
Zachary Daniels are managing this search exclusively.
If you're ready to build and scale acquisition for one of the UK's most exciting fashion growth stories, we'd love to speak with you.
BH35476
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