Job Title Director Product Marketing Retail Job Description About the Role As the Director of Product Marketing for our Retail Solutions division, including Brightpearl and Inventory Planner products, you'll lead marketing strategies that directly address the retail sector's specific needs and challenges. Your role is vital in ensuring Sage's products perfectly align with the distinct demands of retail and e-commerce markets. Your Mission In collaboration with marketing and sales teams, you'll define strategy for effective value propositions and equip our go-to-market teams with the tools needed for success. You'll also partner with product management teams to ensure our offerings match market needs and fulfill customer expectations. Leading a team of product marketing managers, you'll nurture an environment focused on excellence, innovation, and continuous improvement. Key Responsibilities Key Responsibilities: Own the retail industry strategy, including micro-verticals, to achieve our growth targets Drive commercial success by developing positioning, value propositions, messaging, pricing, and go-to-market strategies Craft compelling product marketing narratives that resonate with retail and e-commerce decision-makers Collaborate cross-functionally with sales, marketing, customer success, and product teams Serve as a product evangelist and thought leader at industry events and external communications Own customer communications around product roadmap updates and strategic initiatives What You'll Achieve in Your First 90 Days: First 30 Days: Build relationships with key stakeholders across marketing, sales, partnerships, and product management Gain deep understanding of our customers and market through sales call participation Begin updating competitive intelligence and enablement materials Review existing marketing content to understand the retail and e-commerce landscape By 60 Days: Develop comprehensive knowledge of Brightpearl and Inventory Planner products Understand our product strategy and how it aligns with company messaging Define our ideal customer profile and value propositions Begin contributing to sales demonstrations and customer presentations By 90 Days: Lead external communications about products and solutions Own and execute product roadmap communications Drive PMM initiatives for launches and sales enablement Define strategic objectives for the next 3-6 months Required Qualifications: 8 years of expertise in Product Marketing with at least 4 years of leadership experience Proven track record leading cross functional teams in a global environment Demonstrated experience marketing B2B software solutions to business professionals Strong background in retail and/or e-commerce verticals Experience in both strategic and hands-on roles, with successful product launches in competitive B2B SaaS markets Excellent communication and presentation skills, comfortable speaking to executive leadership and large audiences Creative mindset with ability to generate and implement innovative marketing ideas Function Product Delivery Country United Kingdom Office Location Winnersh;London Work Place type Hybrid Advert Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions. Our colleagues are the best of the best. It's why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential. Learn more about working at Sage: sage.com/en-gb/company/careers/working-at-sage/ Watch a video about our culture: youtube.com/watch?v=qIoiCpZH-QE We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at careers@sage.com. Learn more about DEI at Sage: sage.com/en-gb/company/careers/diversity-equity-and-inclusion/