An exciting opportunity for a Sales & Marketing Director to drive significant growth within a successful and established travel technology business. This company is a recognised leader in enterprise software and services for tour and rail operators, delivering high-quality solutions and deep industry expertise to a global customer base.
The Sales & Marketing Director will be responsible for shaping and executing a comprehensive sales and marketing strategy to support scalable, long-term business growth. This is a business-to-business commercial leadership role, focused on increasing sales performance, strengthening the brand, and expanding the customer base across international markets.
Key Responsibilities
* Maximise the commercial potential of the business and support shareholder ambitions.
* Develop and implement a growth-oriented commercial strategy that drives success in the short-, mid-, and long-term.
* Establish systems, controls, and scalable processes to support a high-performance sales operation while maintaining an entrepreneurial approach.
* Win new business across software products and business support services.
* Manage customer retention, upselling, and cross-selling to existing clients.
* Create and execute a targeted, multi-channel marketing strategy aligned with key market segments.
* Strengthen the company’s brand and market presence as a global expert in travel technology.
* Represent the business at public events, in PR activities, and through thought leadership.
* Lead and develop the sales and marketing team, currently comprising three business development specialists, a marketing manager, and a marketing assistant, with plans to expand in 2025.
* Manage a budget for international events, digital and traditional marketing initiatives.
* Collaborate closely with senior leadership across Operations, Product, and Finance to support strategic planning and execution.
Experience Required
* Proven track record of delivering profitable growth in a fast-paced travel, leisure, or software technology environment, including P&L responsibility.
* Experience in selling high-value enterprise software and associated services.
* Strong international experience in sales and commercial operations.
* Skilled in building go-to-market strategies and new sales channels for premium brands.
* Demonstrated success in leading and scaling commercial and sales teams in competitive or fragmented markets.
* Comprehensive understanding of multichannel marketing strategy and execution.
* Willingness to engage in both strategic planning and operational detail.
* Ideally, knowledge of the travel industry, particularly tour and rail operators.
* Familiarity with other functional areas such as Customer Support, Professional Services, or Software Development is a plus.
* Comfortable in public-facing roles including media, PR, and speaking engagements.
Personal Characteristics
* Inspirational leader with strong strategic thinking and organisational skills.
* Results-driven with a hands-on approach and a tenacious mindset.
* Commercially sharp and naturally entrepreneurial.
* Resilient, energetic, and adaptable to challenges in technical, people, and commercial domains.
* Highly analytical and financially literate.
* Excellent communicator and natural networker.
* Passionate about travel and the transformative role of technology in the industry.
* Language skills—particularly in French, Spanish, Italian, or German—are an advantage.
Hybrid working, with at least two days in the office.
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