Fashion Copywriter What is the role The Fashion Copywriter provides an essential role in the day-to-day running of the website and marketing activities. Working between all three brands they will execute tasks which provide the basis of an e-commerce website. Working closely with the Trading Co-Ordinators and marketing team in order to drive traffic and sales, and improve user experience through the platform. An interest in fashion marketing and a desire to work within the fashion industry is essential. What you will do Product Admin: • Responsible for efficiently loading products to the website and meeting product deadlines. • Ensuring that all product information is up to date including price and technical details. • Ensuring all products are attributed across the navigation categories and subcategories to optimise sales both for the website and the app. • Up to date with products and competitor activity to make sure trends and collection are current and performing to KPIs and all trends are kept up to date with the latest product. • Update and maintain the delivery list to ensure any changes to the delivery process are dealt with and priority product is always being worked on. • Raise any web glitches and suggesting changes to make sure that we are optimising sales and website performance. Online Visual Merchandising: • Ensuring that all product categories are SEO/user friendly and that all the URLS are correct. • Apply mix and match, colours available and completing build the outfit so products can be easily navigated between on the product pages of the site and maximising sales. Optimisation • Work closely with the SEO team to optimise content production to maximise SEO trends and topics. Keep content ahead of other key fashion competitors. • Optimise product content for the marketplaces ensuring that all specifications are met and loaded to deadline, improve ranking and therefore sales. • Producing SEO friendly product and banner copy and ensuring that it meets the brands tone of voice. What you will bring • Highly motivated and a desire to be the best • Excellent attention to detail • Excellent writing skills with an aptitude for punctuation and grammar • Quick learner • Proven ability to work well within a team and independently • Proven record of good attendance and flexibility • Positive energy and enthusiasm to succeed • Ability to adapt to frequent change and a high-pressure environment • Outstanding loyalty and commitment to the business • Good communication skills, friendly style • A-Level or equivalent in English Language • Basic knowledge of SEO would be beneficial but is not essential • Understanding of usability and user experience online • Basic IT skills required