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Creative strategist (paid social)

London
Drool Art
Creative strategist
Posted: 13 September
Offer description

ABOUT DROOL

DROOL is a fast-growing e-commerce startup that’s on a mission to become the world’s most progressive destination for discovering unique contemporary art prints and frames. With community at our core, we want to motivate a creative movement that’s driven by self-expression and the empowerment that people should create homes that represent their style and personality.

Having built an ambitious team, we’ve scaled DROOL profitably, delivering over 500,000 art prints worldwide and achieving 400% growth last year. We’re backed by a leading U.S. based VC with deep expertise in building e-commerce powerhouses, including brands like Ruggable, Dr. Squatch, and Fabletics.


ROLE SUMMARY

We’re looking for an idea-driven Creative Strategist who’s passionate about making winning ads. You’ll take the lead on crafting hooks, concepts, and formats for our paid Meta and TikTok channels, managing projects from brief to delivery. You’ll work closely with writers, editors, and creators to get ads live fast and on spec.

You don’t need to be a media buyer or a growth marketer. But you do need to understand consumer behaviours and what makes an ad convert. We’re looking for someone who can think clearly, move fast, and help make better creative every week.


RESPONSIBILITIES

* Ideate scroll-stopping ad concepts and hooks
* Write best-in-class ad copy
* Turn concepts into structured briefs for editors and creators
* Obsess about staying current with what other leading brands are doing in their paid ads
* Stay close to ad performance to see what's working and what's not, and turn this into actionable creative insights
* Manage trackers, feedback rounds, and deadlines across the pipeline
* Prioritise what’s worth making and make sure it gets delivered to spec


QUALIFICATIONS

* 2+ years of experience in performance-led creative or growth content
* You're an enthusiastic social media user with an interest in building digital brands
* You're ambitious and looking for a new challenge
* You have a strong understanding of Meta and TikTok ad formats
* You've got proven examples of ideas that turned into winning creatives
* You're organised and delivery-focused - can manage multiple moving parts without slipping
* You're confident working cross-functionally with Growth, Content, and Production teams


BENEFITS

* Competitive salary
* Share options in a high-growth start-up
* 3 office days and 2 working from home days per week
* 25 days holiday + your birthday + a duvet day + bank holidays
* Up to 50-75% off employee discount
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