Job Introduction
Lead Copywriter– Saga Holidays
Salary up to £40,000
FT- 35 hours per week
15-Month FTC
Hybrid- Folkestone (3 days a week in the office)
If you’re an experienced Copywriter passionate about travel, who takes pride in delivering consistently high-quality copy, this is a pivotal role within the business, where you’ll play a key part in delivering engaging marketing communications for both colleagues and customers. Reporting to the Copy & Content Manager, you’ll work closely with in-house creative and marketing teams, the wider travel business, and external agencies where needed.
Working as part of a small, established Copy Team, you’ll contribute to a diverse and exciting portfolio of travel products. This includes boutique ocean and river cruises, hotel stays, escorted tours, and special interest holidays, as well as the Titan touring range. Your work will span a wide variety of multi-channel marketing activity, from direct mail brochures and leaflets to press and digital advertising, website content, email campaigns, and paid social media.
We’re looking for a proactive, commercially minded Lead Copywriter who thrives in a fast-paced, evolving environment. You’ll be a natural self-starter who can lead with confidence and adapt quickly as priorities shift. You’ll enjoy the pace and variety that comes with changing demands, seeing it as an opportunity to problem solve, reprioritise and lead campaigns from start to finish. You’ll be passionate about engaging and inspiring our customers, by creating compelling copy that brings Saga’s travel products and destinations to life.
This role requires you to be working from our Folkestone office a minimum of 3 times a week. We have designated office space for colleagues in our Travel business, allowing us to collaborate and share success as a function.
Role Responsibility
1. Write clear, persuasive and original copy that reflects Saga’s tone of voice, adapting messaging for different customer audiences
2. Develop compelling ideas and content that bring our travel products to life, highlighting key selling points and points of difference
3. Research and create engaging content across multiple formats, including product copy, blogs and campaign assets
4. Collaborate closely with design, marketing, CRM and digital teams to develop strong creative concepts across print and digital channels
5. Manage multiple campaigns and projects simultaneously, ensuring delivery to brief, deadline and a high standard
6. Review, edit and proofread copy, incorporating feedback from stakeholders and maintaining brand consistency
7. Apply customer insight and market awareness to inform creative decisions and improve effectiveness
8. Support and guide other team members, stepping in as deputy to the Copy & Content Manager when required
9. Stay up to date with competitor activity and marketing trends, contributing ideas to keep communications fresh and effective
The Ideal Candidate
You will already have experience in the travel sector and in fast-paced environments, while being confident working across both print and digital channels. You’ll bring a proactive mindset, with a proven ability to lead campaigns from concept through to delivery, maintaining quality and consistency throughout.
10. Proven experience writing high-quality copy in an agency, publishing or in-house environment
11. Strong proofreading skills, with the ability to deliver accurate, detail-focused work across multiple channels
12. Excellent communication skills, with confidence to challenge and influence stakeholders in a constructive and professional way
13. Highly organised, with the ability to manage multiple projects under pressure and to tight deadlines
14. Comfortable working both independently and collaboratively within a cross-functional team
15. Commercially aware, with an understanding of how copy supports business and marketing objectives
16. A positive, solutions-focused mindset with a proactive approach to creative challenges
17. Confident using relevant software such as Microsoft Office, Adobe InCopy, Acrobat and InDesign
Saga Values: Make it Happen, Do the Right Thing, Customer First, Excellence Every Day, Our People Make Us Special
Package Description
At Saga we recognise that our people make us special. We believe our colleagues deserve rewards for the excellence they demonstrate every single day, that's why we have put together an amazing benefits package for all colleagues.
BENEFITS AVAILABLE FOR THIS ROLE:
18. 25 days holiday + bank holidays
19. Option to purchase additional leave - 5 extra days
20. Pension scheme matched up to 10%
21. Company performance related annual bonus - Up to 5%
22. Life assurance policy on joining us, 4 x salary
23. Wellbeing programme
24. Colleague discounts including family discounts on cruises, holidays and insurance
25. Range of reductions and offers from leading retailers, travel groups and entertainment companies
26. Enhanced maternity and paternity leave
27. Grandparents leave
28. Income protection
29. Access to Saga Academy, our bespoke learning platform