Role Purpose
The Senior Manager, Creative (Shopper) GB is responsible for developing, localizing and executing shopper focused content and instore activation assets that bring Coca-Cola brands to life across the GB retail and away from home landscape.
What You’ll Do for Us
Shopper Strategy & Development
* Develop shopper-focused creative ideas and activation concepts that connect brand strategy to retail execution across GB customers and channels.
* Translate brand narratives, global creative ideas, and IMX plans into channels specific simple and breakthrough shopper creative that drives conversion and visibility.
* Ensure creative solutions reflect shopper insights and principles, category triggers, customer needs, and consumption occasions.
* Work and collaborate with central Shopper team to scale and deploy best in class shopper toolkits.
POS, Retail & Customer Specific Creative
* Lead creation or adaptation of instore and POS assets including shelf strips, gondola ends, wobblers, barkers, display units, digital commerce assets, retail media assets, and promotional material.
* Work with bottlers to localize central shopper material to local realities mastering Coca-Cola Tech tools (like ShopX).
* Implement local campaigns leveraging 360 integrated activation eco-system, when applicable.
* Adapt master creative assets into contextually relevant, retailers specific executions that respect customer guidelines while maintaining brand integrity.
* Develop or adapt creative for sell-in materials (customer decks, visuals, mockups, display concepts) working closely with Commercial and Shopper teams.
Cross Functional Collaboration
* Partner with local brand teams to ensure end-to-end integration of creative across brand, shopper, and commercial plans.
* Work closely with Commercial & Channel, RGM, Shopper Marketing, Insights, and bottler partners to optimize creative impact at point of choice.
* Ensure creative assets ladder up to Integrated Marketing Experience and Total Connections plans.
* Partner and align with central shopper team to ensure local plans are utilising best practice and latest insights.
* Deploy latest shopper tools to streamline and increase efficiencies and speed.
Agency & Partner Management
* Manage external creative, design, and production agencies to execute high-quality shopper assets efficiently and on-time.
* Provide clear briefs, feedback loops, and creative direction to ensure output meets strategic and executional standards.
* When needed, produce or adapt lightweight creative content using design tools (Illustrator, Photoshop, etc.).
Creative Excellence & Performance
* Ensure all shopper creative adheres to brand guidelines, design systems, VIS, and packaging principle outlines by central Operating Unit shopper team.
* Evaluate creative effectiveness through A/B testing, AI testing tools, and shopper behavioural studies.
* Identify opportunities to innovate with new shopper formats, retail technologies, digital signage, and retail media platforms.
Ways of Working & Leadership Behaviours
* Operate independently as a hands-on Shopper expert within the local GB network model (no central support).
* Collaborate, share and act as key community member with Central Operating Unit Shopper/Integrated Marketing Experience team.
* Bring curiosity, problems solving, and “startup mindset” to unlock shopper impact with limited budgets.
* Influence without authority, partnering with cross-functional teams and bottlers to champion creative excellence at shelf.
Qualifications & Requirements
* Associate’s or Bachelor’s degree in Creative Design, Graphic Design, Marketing, Communications, or related field.
* 5+ years of creative experience in agency or client-side roles with shopper, retail, or POS content development.
* Demonstrated experience creating shopper, retailer, digital, social, experiential creative assets.
* Strong conceptual and design skills, with the ability to both ideate and execute.
* Understanding of print and production guidelines and confidence with Adobe Creative Suite (Illustrator, Photoshop, InDesign).
* Experience working with agencies, printers, production partners, and cross-functional teams.
* Strong understanding of bottlers’ dynamics of retail environments, shopper behaviour, and customer specific creative requirements.
* Excellent collaboration, communication, and stakeholder influencing skills.
* Ability to manage multiple creative projects simultaneously under tight deadlines.
* Comfortable working in a fast-paced, multicultural, highly networked environment.
What We Can Do for You
* Shopper Impact: Drive how consumers experience Coca-Cola brands at the most critical moment—the point of purchase.
* Creative Playground: Opportunity to experiment with shopper formats, retail innovation, and new creative technologies.
* Local Empowerment: Full ownership of GB shopper creative—a new, high visibility capability in a Top 9 market.
* Creative Culture: Work alongside best-in-class brand leaders, agencies, and designers in a creative, innovative environment.
United Kingdom
London
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