Mercedes-Benz of Watford is seeking an experienced and driven Sales Manager to lead our high-performing sales team within one of the world's most prestigious automotive brands. This is an excellent opportunity for a motivated automotive professional to take the next step in their leadership career within a premium retail environment.
Reporting directly to the Head of Sales, you will be responsible for driving sales performance, developing the sales team, managing vehicle stock, and delivering an exceptional customer experience that reflects the standards expected of the Mercedes-Benz brand.
Key Responsibilities
Lead, motivate and develop a team of Sales Executives to achieve and exceed monthly sales targets
Manage the sales process from enquiry through to vehicle handover, ensuring consistent process compliance
Oversee vehicle stock management, including ordering, allocation, ageing control and stock turn to maximise profitability and availability
Monitor and manage the sales pipeline, lead management and conversion rates
Drive finance, insurance and accessory performance to maximise departmental profitability
Deliver outstanding customer experience throughout the purchase journey
Conduct regular performance reviews, coaching sessions and team sales meetings
Work closely with the senior management team to implement strategic sales initiatives
Ensure full compliance with manufacturer standards and reporting requirements
Skills and Experience
Proven experience in an automotive Sales Manager or Transaction Manager role
Strong leadership and team development capabilities
Demonstrated track record of achieving and exceeding sales targets
Experience managing vehicle stock, ordering and ageing within a franchised dealership environment
Excellent communication, negotiation and organisational skills
Strong understanding of finance and insurance products within automotive retail
High level of professionalism and commitment to customer service
Why Sytner?
Sytner Group are delighted to provide an industry-leading benefits package.
We are passionate about continuous improvement and building an environment where everyone feels valued, appreciated and able to reach their full potential.
Enhanced Holiday Entitlement – 27 days plus bank holidays
Company Car
Industry-leading Maternity, Paternity and Adoption Pay
Private Medical Insurance
Recognition of Long Service every 5 years
Discounted Car Schemes
Career Development
Enhanced Pension Entitlement
One day a year paid voluntary / community work
At Sytner, our values and the way we behave are important to us. We are committed to creating an equitable working environment where we value and respect every individual's unique contribution, supporting our colleagues to thrive and achieve their full potential.
As part of our commitment to Diversity and Inclusion, you have the right to ask for changes / adjustments to job interviews and the recruitment process. For more information around reasonable adjustments and the recruitment process please