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About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
EssenceMediacom: A Leading WPP Media Brand
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands.
Role Summary and Impact
The Paid Social, Senior Account Associate Director is the paid social lead for designated clients/campaigns and is responsible for delivering category-defining capabilities and services across all Biddable channels, with a particular focus on paid social activity.
* Responsible for effective oversight of designated account campaigns and weaving these into the overall cross-channel campaign strategy
* Support the team Client Director & Media Activation Practice Lead in capacity planning & resource management for the team
* Oversea development and creation of paid social best practices in region coordinating with global EMEA / APAC team to ensure consistency across regions
* Be the primary contact point of contact between the Media Activation team and regular stakeholders both internal & external for their account(s)
* Develop strong relationships with your client, and key suppliers, leading team communications with these stakeholders.
* Develop in-depth knowledge of all paid social platforms and related bid-management platforms, and other methods of buying paid social
* Manage and develop vendor relationships within paid social, working closely with the Platforms & Emerging Media team where applicable
* Identifying new platforms, partners & integrations, evaluating these (and existing platforms) over time and maintaining a POV here
* Develop thought leadership pieces & case studies throughout the course of the year to demonstrate role within wider industry as a display expert
* Deliver quarterly, semi-annual, or annual updates on work quality as it relates to owned workstreams
Skills And Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other.
* Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
* Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
* Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
* Proven experience at Activation Director level in a Digital Media or Advertising role
* Proven Project Management, Leadership and People Management Experience
* Experience with planning and running large-scale paid social activity on Facebook, Twitter, and LinkedIn
* Excellent knowledge of media planning fundamentals e.g. reach, frequency, channels, formats, etc.
* Experience of managing paid social vendor relationships
* Regularly contributes to paid social best practices and campaign processes
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
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