We’re partnering with a major UK consumer brand that is building an integrated in-house agency, bringing together creative, production, planning and media into one multidisciplinary team designed to deliver faster, more effective and more authentic storytelling.
The agency works closely with external partners but exists to build stronger internal capability, creating culturally relevant campaigns, dynamic content and more connected brand experiences across every channel. This is a rare opportunity to join the agency as it’s being built and play a key role shaping how strategy informs creative thinking across the organisation.
The Role
The Strategy Lead partners closely with the Creative Director to shape the thinking behind campaigns, content and communications. You’ll work closely with marketing teams earlier in the process, helping shape briefs and priorities before they reach the studio - bringing clarity to business asks and ensuring work starts from a strong strategic foundation. The role translates brand platforms and marketing priorities into clear, insight-led briefs that guide creative development across paid, owned and earned channels. You’ll ensure ideas are strategically grounded, culturally relevant and designed to perform across different platforms and environments.
What You’ll Do
* Develop strategic foundations for campaigns and always-on content
* Work upstream with marketing to shape briefs and define the right problems to solve
* Translate audience, cultural and category insight into clear creative direction
* Write strong, inspiring briefs that enable high-quality creative output
* Partner with creative, design, media and production teams to shape integrated campaigns
* Ensure ideas work effectively across different channels and platforms
* Define success metrics and use data and insight to continuously improve strategy and briefing
* Help embed strong strategic thinking within a growing in-house agency model
The Profile
You’re likely to be a Strategy Director or Partner coming from an integrated creative or digital agency or an IHA. This is a Creative Strategy role so experience writing creative briefs and briefing creatives is essential.
You’ll bring:
* strong campaign or communications planning experience
* experience working closely with marketing or client teams to shape briefs upstream
* the ability to translate insight into clear strategic direction
* confidence partnering with creative teams to shape ideas
* comfort working in fast-moving, collaborative environment
Base Salary is £95K, but there is a strong bonus as a part of the package. Please contact me to find out more. Hybrid working London and Home Counties. This is not suitable for strategists looking for a fully remote role unfortunately.
If you would like to hear more about this Strategy role or if you are interested in exploring other Strategy & Planning jobs please get in touch. You can email me at or follow me at https://www.linkedin.com/in/zoe-edwards-strategyrecruiter/
Thanks!
Zoe
We are committed to ensuring and supporting representation from all backgrounds across the creative industry, irrespective of race, religion, belief, ethnicity, age, gender, sexual orientation, disability or socio-economic background.
With this in mind, we welcome applications from all areas of the community. Please do get in touch and let us know if there is any additional support or reasonable adjustments we can cater for, to ensure our process and roles fit your needs and creates a comfortable & enjoyable recruitment process.