Description
The Social Media Manager supports the Social Media Director across all programmes and projects, and is essential in executing an ever-evolving Global social media social strategy. Developing productive and collaborative relationships between cross-functional teams and agency partners will be key, as well as ideating, planning, managing and activating campaigns and BAU content. The role requires both strategic thinking as well as creative flair, with the ability to be a self-starter and leader, thinking independently and bringing innovative ideas on how to set the brand apart across social channels.
LEADERSHIP SKILLS
* Team leadership: Inspire and motivate team with a compelling vision, aligned with the brand's mission and values
* Lead and demonstrate strong project management with a self-starter spirit and accountability for output
* Cross-Functional Collaboration: Build strong relationships across departments (Creative, Comms, Finance, Marketing, regions…) to drive alignment and strong execution
* Communication: Clearly articulate plans, priorities, and expectations to internal and external stakeholders
* Executional Excellence: ensure disciplined execution and hold social and cross-functional teams accountable to deadlines and results.
* Consumer-Centric Mindset: Keep the consumer/audience at the heart of all social media marketing decisions and inspires teams to do the same.
* Influencing & Persuasion: Effectively sell ideas, gain buy-in, and drives consensus with key stakeholders
STRATEGY, PLANNING & EXECUTION
* Collaborate with the Global Social Media Director on forward-thinking strategies – must have a strong understanding of broader channel and cultural trends that can be weaved into programme campaigns and BAU content to gain traction with desired audiences
* Collaborate with the Global Social Media Director on managing cross-functional content creation team to ensure internal delivery of social-first concepts – must be able to represent the Global Social Team confidently and eloquently, influencing decisions based on desired strategic outcomes
* Ideating, planning activating campaigns across all channels
* Managing key agency relationship to generare creator content for all channels, from concept, through to briefing and execution
* Oversee Global Social Media Coordinator's output for Creative Requests (CRQs), calendars, guidelines, Go-To-Market decks, etc
* Oversee the monthly paid social media budget, ensuring effective allocation and optimisation to maximise ROI and deliver against key performance metrics
* Serve as a key point of contact for regional teams to ensure local social media strategies ladder up to global strategy
INSIGHTS & REPORTING
* Oversee the tracking of all content performance across channels with the help of the Global Social Media Coordinator, ensuring results and insights are being considered to iterate on strategies and tactics
* Present insights and findings to senior management confidently and eloquently, ensuring recommendations are being articulated across the business
* Oversee Global Social Media Coordinator's output for all reports, ensuring they are evolving according to the business needs
FINANCE
* Work with the Global Social Media Director to split spend across the year, managing the social budget to be spent across channels and as per the global strategy
* Oversee the Global Social Media Coordinator to ensure all relevant activity is funneled through the right processes
Qualifications
* Demonstrate excellent inter-personal skills
* Have a minimum of 8 years social media marketing experience
* Exceptional organisational skills with an ability to prioritise and manage multiple projects at one time to high level of detail
* Be able to effectively drive projects forward with a solution and result focused mindset
* Demonstrate both a creative and commercial mindset and use this approach in making recommendations
* Be numerate and analytical with an ability to cross reference a variety of sources to reach recommendations to unblock opportunities
* Be resilient, adaptable and committed
* Be self-motivated with energy and enthusiam to drive results
* Be naturally curious with strong interest in the consumer, cultural diversity and trends