This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Marketing Manager - REMOTE. In this role, you will have the opportunity to drive strategic marketing initiatives focused on state-level markets within the evolving EdTech landscape. Your expertise in account-based marketing will be instrumental in crafting campaigns that resonate with educators and stakeholders. You'll collaborate closely with the sales team, aligning marketing strategies with their requirements and state-specific needs. By leveraging your skills, you will help to deliver impactful campaigns, monitor performance metrics, and cultivate cross-functional relationships that support organizational growth.
Accountabilities
* Build and implement integrated marketing campaigns tailored to state timelines, needs, and audiences.
* Create messaging and content aligned with state priorities communicated by the sales team.
* Manage cross-channel tactics including email, events, webinars, paid media, landing pages, and social.
* Monitor competitive state initiatives and research additional growth marketing tactics.
* Maintain clear project timelines, milestones, and documentation using project management tools.
* Facilitate alignment meetings and ensure stakeholders are updated on campaign progress.
* Define KPIs for campaigns and sales support initiatives.
* Track and analyze performance across channels and report results to internal teams.
* Partner with the state initiatives team to understand legislation and policy considerations that inform marketing strategies.
Requirements
* 5 years of progressive hands-on experience in a B2B marketing role creating state, regional, and ABM campaigns.
* Excellent understanding of B2B marketing and the lead lifecycle.
* Strong project management skills with the ability to juggle multiple tasks.
* High level of organization and attention to detail.
* Excellent presentation and writing skills.
* Fluent in marketing technology including HubSpot and Salesforce.
* Bachelor's degree in marketing, advertising, communications, or related field.
Benefits
* Fully remote position with the ability to work from home.
* Opportunity to make a significant difference in educational outcomes.
* Collaborative and innovative work environment.
* Access to professional development resources.
* Possibility of occasional travel as needed.
Why Apply Through Jobgether?
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best
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