St John’s Beaumont is a distinguished British co-educational preparatory school located on 70 picturesque acres next to Windsor Great Park in Berkshire. With a legacy of over 135 years, the school combines academic excellence with a nurturing approach to education for children aged 3 to 13. Through small class sizes, specialist teaching, and an emphasis on High Performance Learning (HPL), St John’s cultivates curiosity, confidence, and character in every child. The school boasts exceptional facilities, a vibrant extracurricular program, and a supportive learning environment designed to inspire young learners to achieve their best.
Role Description
The Marketing and Admissions Officer supports the delivery of the School’s marketing and admissions strategy. The role requires strong organisation, clear communication and the ability to manage multiple projects simultaneously whilst maintaining a high standard of presentation and attention to detail.
The postholder will work closely with the Director of Admissions and Marketing, supporting pupil recruitment activity, developing marketing content and strengthening the School’s profile through partnerships, communications and digital engagement.
Key Responsibilities
Admissions
* Act as a key point of contact for prospective families, responding to enquiries with professionalism and warmth.
* Proactively follow up enquiries and leads, building positive relationships with prospective parents throughout the admissions journey.
* Maintain accurate admissions records and databases, ensuring that information is organised and up to date.
* Support the coordination of visits, open events and admissions activities.
* Conduct school tours for prospective families, presenting the School with confidence and authenticity.
* Assist with reporting and analysis of admissions activity and conversion rates.
* Support key administrative tasks, such as, co-ordination of bespoke taster days and drafting of personalised offer letters to our prospective families.
Marketing and Communications
* Produce marketing collateral and written content including prospectuses, website copy, newsletters and digital communications.
* Write press releases and reports celebrating pupil achievements and school initiatives.
* Assist with award submissions that showcase the School’s achievements and innovation.
* Coordinate design work with external designers and agencies to ensure materials reflect the School’s brand and standards.
* Liaise with journalists, advertising partners and media providers to support promotional campaigns across both paid and earned media.
* Support the development of podcasts and other media that convey leadership and thought leadership, educational philosophy and distinctive character.
* Assist in planning and delivering integrated marketing campaigns that support pupil recruitment and strengthen the School’s reputation locally and nationally.
Digital and Social Media
* Support the creation and management of engaging social media content, including photography, video and storytelling.
* Monitor and analyse social media engagement and digital marketing performance, identifying trends and recommending improvements.
* Assist in setting up and managing paid digital campaigns across platforms such as Meta (Facebook and Instagram), Google Ads and other relevant digital channels.
* Monitor campaign performance and work with the Director of Admissions and Marketing to optimise campaigns based on engagement, cost per lead and conversion metrics.
* Analyse the prospective parent journey from first enquiry through to application and enrolment, helping to identify barriers, friction points or opportunities to improve the experience.
* Track key admissions and marketing data, including enquiry sources, conversion rates and campaign performance, using available analytics and CRM tools.
* Provide regular insights and reporting to support continuous improvement in the School’s marketing and recruitment activity.
* Contribute ideas to strengthen the School’s digital presence and storytelling across platforms.
* Work collaboratively with colleagues to ensure that digital content, landing pages and communications support a clear and compelling journey for prospective families.
Partnerships and External Engagement
* Lead and develop partnerships with local organisations, businesses and schools that strengthen the School’s profile and community connections.
* Support initiatives that extend the School’s reach within both local and international markets.
* Represent the School professionally at events or partnership meetings where appropriate.
Events and Community Engagement
* Support the planning and delivery of key school events, including Open Events and recruitment initiatives.
* Assist with community engagement activities that celebrate the life of the School.
General
* Work collaboratively with colleagues across the School to capture and communicate moments of excellence in academic, pastoral and co curricular life.
* Support the ongoing development of the School’s marketing and admissions processes.
* Some international travel may occasionally be required.
* Demonstrate flexibility in working patterns, including occasional evening or weekend commitments for events.
Essential Experience and Skills
* Strong interpersonal skills and the ability to build relationships with staff, parents, and external stakeholders
* Experience with international admissions processes, including handling inquiries and guiding applicants
* Excellent communication skills, both written and verbal
* Customer service skills to provide a professional and welcoming experience for prospective families
* Familiarity with the education sector, preferably within preparatory or independent schools
* Organizational and time-management skills to handle multiple responsibilities
* Proficiency in relevant software and digital tools used in marketing and admissions
* Understanding of safeguarding and child welfare responsibilities
Application process
Applicants are invited to submit a CV and a short covering letter outlining their interest in the position and how their experience and skill set will contribute to delivering an outstanding admissions experience at St John's Beaumont.
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