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Head of digital growth

London
Odevo AB
Head of digital
Posted: 30 March
Offer description

Exciting Leadership Opportunity! Join Odevo UK as Head of Digital Growth

Odevo is on a mission to become the leading force in residential property management services—and digital sits at the heart of that ambition.

The global residential property management industry is undergoing a major digital transformation, and Odevo is at the forefront. By combining cutting‑edge digital technology with exceptional people, we are radically simplifying living for families and individuals across the UK and beyond.

As Odevo UK continues to grow, we are looking for a highly commercial, hands‑on and results‑led Head of Digital Growth to join our commercial leadership team. This is a pivotal role, reporting directly to the Chief Commercial Officer (CCO) owning the digital and performance marketing function across our diverse operating companies.


Position: Head of Digital Growth


Company: Odevo UK


Location: Hybrid – 2 days in London office, WC1


Contract: Permanent


Salary: Competitive, with a comprehensive benefits package


Key Responsibilities:

* Develop a cohesive digital strategy and group‑wide approach, that ensures we deploy best‑in‑class digital activity across all performance marketing channels to deliver our commercial objectives
* Take the lead in rolling up your sleeves to set up and grow activity from the ground up, for all of our operating companies
* Provide digital leadership and direction for all OpCos.
* Identify and capitalise on all digital and performance opportunities to deliver organic growth and ROI driven marketing activity.


Cohesive Digital strategy

* Create and deliver the digital strategy as agreed with the CCO across all OpCos, as part of Odevo UK.
* Ensure the digital strategy and activity aligns with agreed commercial objectives and levers, in collaboration with the OpCos, demonstrating clear ROI.
* With the wider digital team, create and deliver 24/7 robust and hard‑working performance marketing activity across the digital spectrum.
* Deploy activity across all relevant channels, including websites, SEO, Paid Search and Social, CRM, paid media, advertising and partnerships.
* Ensure all relevant digital and performance opportunities are explored and optimised.
* Create ROI and ROAS models across all paid media channels to optimise.
* With ’owned’ channels including websites and CRM, ensure all elements are tracked and reported on, to create and optimise frictionless digital journeys.
* Work collaboratively with key global teams and OpCos, ensuring the digital team’s output meets the relevant objectives and links with related Odevo teams; delivering the most informed and connected digital experiences to drive growth.


Digital Leadership:

* Demonstrate digital leadership and digital first thinking, driving excellence across the commercial function.
* Relentless focus on commercial ROI focused performance marketing activity across the digital spectrum.
* Ensure all digital projects are delivered in a timely and efficient manner, demonstrating long term commercial value and ROI.


ROI driven digital activity:

* Drive a dedicated commercial culture, centred in digital and performance to give Odevo absolute commercial advantage in the UK.
* Create a live ‘trading desk’ to optimise all activity in ‘real‑time’ yielding the best possible commercial returns.
* Demonstrate ROI and ROAS in every area measurable and seek to deliver attribution across all digital and performance marketing activity.
* Ensure our digital output always demonstrates commercial value and is a lead driver in delivering our organic growth targets.


Team Leadership & Development:

* Lead, mentor, and develop a high‑performing digital team.
* Inspire best practice in digital across all our OpCos, ensuring digital thinking is embedded into decisioning.
* Be the digital lead in the Commercial leadership team, ensuring performance and ROI are central to our thinking.


Qualifications and Experience:

* Proven track record as a Head of Digital or Senior Digital Manager.
* Hands‑on experience of setting up and optimising Google and LinkedIn master accounts
* Deep experience of creating campaigns, optimising content and spend, and measuring performance across Google, LinkedIn, Meta and CRM platforms
* Comfortable analysing, recommending, and executing SEO and website improvements
* Demonstrable experience driving commercial value through exceptional digital activity, and able to tell a clear story about how you did it, to senior stakeholders
* Commercial and numerical acumen
* Experience of working in a multi‑brand portfolio, digital agency, or in‑house “trade‑desk” team is a big plus


Personal Attributes:

* A strategic thinker.
* Entrepreneurial and results‑driven.
* Collaborative and a strong team player.
* Strong commercial curiosity and a passion for driving growth.


What We Offer:

* The opportunity to shape the commercial future of a dynamic and growing group of companies.
* A challenging and rewarding role with significant impact and autonomy.
* Competitive salary and comprehensive benefits package.
* A collaborative and supportive work environment.
* Opportunities for continuous professional development and career advancement.


How to Apply

Ready for this incredible opportunity? Explore life at Odevo on LinkedIn or visit our website for a full list of current opportunities.

For more details or to ask any questions, contact our recruitment team on 0204 6043118 and quote reference Ref #LI-EW1.

Please note: Candidates must be eligible to work in the UK without restrictions. Documentary evidence of eligibility will be required. Some benefits may be subject to a qualifying period.

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