Overview
As Head of Product Strategy, you'll be responsible for defining and executing the strategic direction of our product offering. You'll work cross-functionally with Marketing, Data, Creative, and Tech to identify market opportunities, shape product roadmaps, and ensure our products deliver both commercial impact and customer delight. Are you a visionary product strategist with a passion for consumer-centric innovation? Do you thrive in fast-paced environments where data, creativity, and customer insight drive growth? We're looking for a Head of Product Strategy to lead the charge in shaping the future of our DTC product portfolio.
Responsibilities
* Develop and own the long-term product strategy aligned with business goals and consumer trends
* Lead market and customer insight initiatives to inform product development and positioning
* Collaborate with cross-functional teams to translate strategy into actionable roadmaps
* Evaluate product performance and iterate based on data, feedback, and market shifts
* Champion innovation and experimentation across the product lifecycle
* Influence senior stakeholders and contribute to broader business strategy
* Shape go-to-market strategies and commercial models in collaboration with business leaders
* Support pre-sales and account strategies as the product expert
* Partner with Finance to build investment cases and ROI models, ensuring operational efficiency and cost-effectiveness
Qualifications
* Proven experience in product strategy within a DTC or consumer-focused business
* Proven experience (10+ years) in product leadership, ideally in Martech, Adtech, or SaaS companies
* Track record of building and scaling successful digital products in a startup or growth-stage environment
* Experience in defining product vision(s) and successful delivery of product roadmaps for B2B SaaS platforms / B2C solutions
* Strong commercial acumen and understanding of marketing-led product development
* Exceptional analytical and strategic thinking skills
* Experience working with data, customer insights, and market research
* Excellent communication and leadership skills
* Passion for consumer behaviour, brand, and innovation
We’re a dynamic, growth-focused direct-to-consumer marketing business, known for delivering exceptional customer experiences through innovative products and bold brand storytelling. Our teams are agile, collaborative, and obsessed with understanding what makes consumers tick.
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